Lille, Hauts-de-France, France
Senior business developer and BU manager with 10+ years experience in strategy, P&L management and market development across MEA. Proven track record in distribution network management, cross functional leadership and project execution in emerging markets. Able to work in a multicultural environment and result oriented.
Implement Lesaffre’s ingredients strategy for Middle East and Africa (76 countries) to reach our budget ambition in term of volume, turnover and margin. Responsible for innovation, product launch and portfolio optimization in the region: - Coordinate cross-functional innovation with R&D, regulatory marketing and industrial teams – Turn NPD into innovation. -Define our ideal range per region by promoting or erasing non-profitable SKU. Define our production footprint in the region: - Identify potential acquisition / work on BP on new projects with industrial and quality department. - Work on production transfer closely with S&OP to optimize time to market, margin and production capacity. Support regions and subsidiaries in achieving their objectives. Strategic work on: - Pricing and contribution margin. - Implement local commercial strategy with local sales and technical teams.
Led 24 countries in West and Central Africa including our regional office in Abidjan. Implemented the Group Strategy for West and Central Africa. Managed a multicultural team across Sales, Finance, Technical, Marketing - Strengthening the distribution network to ensure efficient & professional market coverage. - Enhancing the brand awareness and growing the sold product range. - Enhancing sales activities in Yeast and Baking Ingredients while optimizing profitability. - Holding full P&L responsibility in the sub-region. - Building, maintaining and developing a strong network with the current and potential customers. - Promoting a healthy workflow of suppliers to fulfill the needs of business in line with the business strategy. - Ensuring compliance of the Company in respect of Legal, Food & Safety, Health & Safety aspects and Lesaffre Core Values.
Sales responsibility for West and central Africa : Organization and structuration of distribution networks / prospection Implementation and execution of sales strategies and business plans to ensure delivery of commercial objectives Pricing & marketing strategy for the territory
International trading company exporting food / steel products to West Africa, sourced in Europe and South America - Responsible for dairy/food trading - Negotiated prices, payment condition, incoterms, quality and quantity - Focused on agricultural market (dairy, sugar, palm oil) - Developed business on new markets and new products
- Following audit cycles: bank, stocks, suppliers. - Analyze problem, identify core issues, investigate, evaluate and integrate information. - Main clients: Automotive industry (Toyota, Visteon..).
- Identify key factors that turn prospect into customer by the use of statistics. - Develop sales