Bangkok City, Thailand
➤ Comprehensive Commercial Strategy Redefinition: Led the redefinition and implementation of the entire commercial strategy for BOVET 1822 ➤ Area Sales Manager Leadership: Managed and mentored a team of Area Sales Managers across various regions ➤ Timepiece Design Coordination & Masterline Development: Played an instrumental role in coordinating the design of new timepieces and the development of masterline collections ➤ Strategic Collaborations & Partnerships: Initiated and cultivated new strategic collaborations and partnerships ➤ Global Market Expansion & Diversification: Spearheaded market expansion and diversification efforts, identifying and capitalizing on new market opportunities to drive global growth and brand recognition.
➤ Regional Business Development: Built the BOVET 1822 brand from the ground up in Asia ➤ Comprehensive Operational Management: Handled all operational aspects, from HR and finance to administration ➤ Business Establishment in Asia: Founded and developed the BOVET 1822 entity in Asia, overseeing all aspects of business setup, including administration, HR, and finance. ➤ Profit & Loss Responsibility: Managed the complete P&L for the Asian market ➤ Innovative Sales Strategies: Devised and executed innovative sales strategies ➤ Team Leadership and Development: Hired and managed a high-performing team of 15 ➤ Significant Revenue Growth in APAC: Spearheaded the development of the APAC market from inception, driving it to account for nearly 50% of the company’s turnover through strategic market penetration and brand positioning ➤ Responsibilities Beyond APAC: Extended management responsibilities to include India and Dubai, implementing tailored strategies that significantly increased market share and brand presence in these regions.
Retail and Wholesale Business Development: Spearheaded business development initiatives across Singapore, Malaysia, and Thailand. Market Expansion Strategy: Implemented strategies for market expansion, successfully introducing Jacob & Co watches in new luxury retail outlets across the region. Sales Performance & Target Achievement: Consistently met and exceeded sales targets by building strong relationships with retailers and enhancing brand visibility through targeted marketing efforts.
Strategic Partnerships with Bugatti & Lionel Messi: Managed and nurtured the business development aspects of Jacob & Co's partnerships with Bugatti and Lionel Messi, leading to two highly successful co-branded watch launches. Collaborative Marketing Initiatives: Collaborated closely with marketing teams of both partners to create impactful marketing campaigns, significantly boosting brand exposure and sales during the partnership period. Cross-Functional Team Coordination: Coordinated efforts between design, marketing, and sales teams, ensuring alignment in strategies and objectives for the partnerships, resulting in seamless execution of collaborative projects.