Rolf Ritter

CEO Bossard Europe I Member of Group Executive Board I Business Strategy and Transformation I International Growth I M&A I Start-up Founder I Technology Application

Zug, Zug, Switzerland

About

As a transformational CEO with dual Swiss and U.S. citizenship, I bring over 20 years of international leadership experience in publicly listed and private companies across Europe, the Americas, and beyond. My career is defined by successful business turnarounds, high-impact strategy execution, international growth, and complex M&A transactions. With a background from HSG St. Gallen and Stanford University, I’ve led diverse organizations through cultural transformation, digital innovation, and operational excellence—managing P&Ls up to CHF 400M and teams of 900+ people across sectors such as IT consulting, industrial manufacturing, wholesale distribution, and digital marketing. Key achievements include saving a €170M tech company from bankruptcy, scaling a startup platform business with multiple financing rounds, and spearheading global expansion strategies that secured multimillion-dollar contracts across five continents. I believe in empowering organizations by fostering trust, agility, and transparency—creating cultures where people thrive, innovate, and deliver results. As a multilingual communicator and Executive MBA lecturer, I share my expertise to inspire growth at all levels.

Experience

  • CEO Bossard Europe at Bossard Group
    Jan 2020 - Present · 6 yrs 6 mos

  • Board Member at Aequator AG
    Apr 2026 - Present · 3 mos

  • Adjunct Lecturer at Florida International University - College of Business
    Mar 2017 - Present · 9 yrs 4 mos

    Lecturer on Information Systems at School of Business (Professional and Executive MBA). Ranked 20th best Executive MBA in the USA.

  • Founder and Managing Director USA at JULIUS Connected 2 Grow
    Jan 2019 - Jan 2020 · 1 yr 1 mo

    Leading Digital Agency in the Americas: With over 300 highly qualified specialists, we have a significant presence in the key markets of USA, Mexico, Colombia, Argentina and Chile. Our unique model allows us to be leading in creative digital marketing, lead generation, performance and marketing automation. Companies like Absolut Vodka, Heineken, Home Depot, Honda, Cemex, Grainger and dozens more trust our capabilities to make a real impact for them in Digital Marketing.

  • CEO at Paas4agencies
    Mar 2017 - Dec 2018 · 1 yr 10 mos

    PREPARING AGENCIES FOR A DIFFERENT FUTURE The Landscape for digital marketing agencies is changing dramatically, we help you stay ahead.