Greater Bern Area
I am an accomplished marketing and branding professional with international experience in consumer goods and MedTech. I combine analytical thinking with creativity and bring flexibility, reliability, and composure to complex situations. As a people manager, I apply intent-based leadership, actively coach teams, and drive performance and process improvements. Core strengths include branding, marketing communication, product management, and cross-functional collaboration.
Marketing campaigns, cross media digital & print - Organizational & personal lead of 10-member marketing media production team, deployment - Close cooperation with 25 international sales companies and over 30 independent distributors - Development of social media channels for Bernafon - Social media management for Bernafon on a global scale - Member of Marketing Management Group Bernafon, Bern HQ
- Coordinate production-outsourcing - Introduce catalog system - Website development & maintenance for company “Biella Calender“
Marketing campaigns, cross media digital & print - Organizational & personal lead of 14-member marketing media creation & production team - Deployment of media worldwide, support sales companies and distributors - Redesign of planning- and creative processes and collaboration, internal and external - Alignment and integration of Bern HQ media creation with Global Marketing HQs CPH & WAW - Member of Marketing Management Group Bernafon, Bern HQ - Member of Global Marketing Leadership Team, Demant
Diaries and Calendars - Create products and offers (1 employee) - Assortment definition & maintenance, category profitabilization - Key Accounts - Cooperations, marketing communication
Stationery, diaries, paper and textile, Swiss market - Build, establish and lead Trade Marketing organization (5 employees) - Product development - Marketing Communication B2B and B2C - Public relations
Trend- and premium paper- and textile articles, international - Development of back-to-school assortments and brands - Negotiation and management of motif licenses (Disney, WB, etc.) - Marketing communication - Guidance and approval of creation - Close collaboration with purchasing (Eastern Europe, Far East)