London Area, United Kingdom
I work closely with front office leaders to create and execute Go To Market initiatives that drive pipeline and revenue in alignment with the company strategy and goals. I drive the optimisation of Go To Market processes to ensure all stakeholders that contribute to pipeline and revenue are aligned, accountability is clear and pipeline gaps are closed. I break this down into three areas: 1. Pipeline Management: Working with Sales Ops to ensure pipeline management processes and cadences are in place and metrics highlighting clean, healthy and sufficient pipeline are visible and understood. 2. Pipeline Repair: Identify and implement short term initiatives to close short term pipeline gaps in cases where new business deal sales cycles take too long. 3. Pipeline Generation: Run programs to plan, build, launch and execute Sales Plays to generate pipeline and revenue through the coordination of cross-functional teams ensuring themes and messages are consistent across marketing, SDR’s, Sales and beyond to support the customer journey. Strengths: Create and manage sales programs Lead both direct and cross functional teams Align Sales and Marketing to maximise ROI Coach and develop individuals Pipeline process review, optimisation and change management Data driven and data curious Strategic mindset
Sales Transformation at EcoOnline will incorporate a number of areas including the Sales Enablement, Sales Plays. The opportunity to work with passionate people to drive improvements in sales processes, GTM Planning and execution, pipeline development and management is incredibly exciting.
Bringing action to insights with the new Insights and Programs team. The Insights team will support the optimisation and improvement of the entire business through providing actionable insights aligned to existing processes, metrics and KPIs to drive profitable growth. As improvement opportunities are identified through insights, the program team will drive execution of cross functional programs, holding stakeholders accountable to ensure the successful implementation of key business initiatives.
Plan, build, launch and execute sales programs to drive pipeline and revenue. Work with Sr Staff to identify cross functional challenges / priorities in relation to go to market ranging from driving new product pipeline to improving sales efficiency. Executed multiple programs to via a plan, build, launch and execute methodology working with Cross functional team. Engaged frequently with executive sponsors for updates, escalations and change management. Collaborated with Sales Enablement teams to ensure effective communication and execution of new programs creating clear accountability for roles and responsibilities of initiatives.
Drive growth and adoption of SAP Sales, Service and Marketing Cloud through assessing the current market trends, existing customer base to define effective Go To Market Strategy. Aligning Go to Market strategy with cross functional stakeholders and the driving execution of said strategy to sales team, partners and customers. Managing a global team of Business Developers to drive adoption and localisation for specific markets i.e. Germany, China, LATAM, etc. Aligning strategy with broader SAP Customer Experience narrative to create cross sell opportunities.
Simplifying the Martech stack to have a solid foundation with best practice processes will help organisations drive operational excellence in the front office and provide a platform for continuous innovation and growth. I focused on growing the SAP Marketing Cloud market, working with customers and partners to drive improvements and transformation focused on outcomes and the strategy and vision required to achieve those outcomes. I am focusing in on growing the SAP Marketing Cloud market, working with customers and partners to drive improvements and transformation focused on outcomes and the strategy and vision required to achieve those outcomes.