Roland van den Berg

Managing Director TP and Chief eCommerce Officer | Building AS Watson’s businesses Kruidvat and Trekpleister offline and online

Utrecht, Utrecht, Netherlands

About

Roland is responsible for AS Watson's ecommerce activities in The Netherlands and Belgium (Kruidvat.nl, Trekpleister.nl and Kruidvat.be) as Chief eCommerce Officer and overall responsible for Trekpleister (c. 200 drug stores in NL) as Managing Director, member of the Benelux board of directors reporting to the CEO Prior to AS Watson, Roland was director of eCommerce and member of the board of directors at Jumbo Supermarkten (c.€7B sales, family-owned number two grocery retailer in NL), reporting to the CEO. Roland was full P&L (volume - EBIT) responsible for all Jumbo's ecommerce activities including front and backend technology development, fulfillment operations, pick up points, home delivery, marketing, digital merchandising, and strategy. Roland and his team developed Jumbo’s online business from scratch to serving thousands of customers every week via 250 pick up points and home delivery. His previous roles in Jumbo were Programme Manager eCommerce (responsible for the launch of Jumbo.com) and Manager Business Development Prior to Jumbo Roland had five years strategy consulting experience at OC&C Strategy Consultants. This included work in the Retail and Consumer Goods sectors assisting national and international corporate and PE clients on a wide range of issues Before OC&C Roland worked for eight years at Unilever in various financial and commercial functions Specialties: General Management, eCommerce, Business Development, Corporate/Business Strategy, Retail, FMCG

Experience

  • AS Watson Benelux (9 yrs 7 mos)
    • Managing Director Trekpleister & Chief eCommerce Officer
      Oct 2021 - Present · 4 yrs 10 mos

      Responsible for AS Watson's ecommerce activities in The Netherlands and Belgium (Kruidvat.nl, Trekpleister.nl and Kruidvat.be) and overall responsible for Trekpleister (chain of c.200 drugstores) as Managing Director, member of the Benelux board of directors reporting to the CEO

    • Director eCommerce Benelux and General Manager Trekpleister
      Mar 2018 - Sep 2021 · 3 yrs 7 mos

      Responsible for AS Watson's ecommerce activities in The Netherlands and Belgium (Kruidvat.nl, Trekpleister.nl and Kruidvat.be) and overall responsible for the Trekpleister banner as General Manager, member of the Benelux board of directors reporting to the CEO

    • Director eCommerce Benelux
      Jan 2017 - Feb 2018 · 1 yr 2 mos

      Responsible for AS Watson's ecommerce activities in The Netherlands and Belgium (Kruidvat.nl, Trekpleister.nl and Kruidvat.be) in the Benelux board of directors reporting to the CEO

  • Bestuurslid / Board Member at CBD - Centraal Bureau Drogisterijbedrijven
    May 2018 - Present · 8 yrs 3 mos

    CBD is the trade association for Dutch drugstore retailers

  • Jumbo Supermarkten (5 yrs)
    • Director of eCommerce
      Jan 2014 - Aug 2016 · 2 yrs 8 mos

      Member board of directors at Jumbo (c.€7B sales, family-owned number two grocery retailer in NL), reporting to the CEO. Full P&L (volume - EBIT) responsible for all ecommerce activities including front and backend technology development, fulfillment operations, pick up points, home delivery, marketing, digital merchandising, and strategy

    • Programme Manager eCommerce
      Jul 2013 - Dec 2013 · 6 mos

      Built Jumbo’s ecommerce business from scratch (from Jan 2012 until the launch Nov 2014) including launch of new website, development of consumer app, multiple supporting backend systems, 12k square meters e-fulfillment centre, ecommerce organization and all underlying business and operational processes

    • Manager Business Development
      Sep 2011 - Jul 2013 · 1 yr 11 mos

      Responsible for strategy development (advising and supporting the board on major strategic challenges). Developed Jumbo’s ecommerce strategy with a small internal team, delivered Jumbo’s overall five years strategic plan, and introduced customer centric retailing (data mining / CRM) initiative including a pilot with dunnhumby

  • Associate Partner at OC&C Strategy Consultants
    Jan 2007 - Aug 2011 · 4 yrs 8 mos

    Close to five years strategy consulting experience at OC&C Strategy Consultants, extensive experience in Retail and Consumer Goods, assisted (inter)national corporate and PE clients on a wide range of issues Sectors included: (Food) Retail, Consumer Goods, Private Equity, Oil & Gas, Public Transportation, Construction Projects included: Development of Corporate / Portfolio and Commercial Strategies, Business Performance Improvement, Commercial Due Diligence, Vendor Due Diligence, Operational Efficiency Improvements, Sourcing and Procurement

  • Various financial and commercial management positions at Unilever
    Aug 1998 - Dec 2006 · 8 yrs 5 mos

    Various management positions in Finance / Controlling, Marketing (Brand Management, NPD, Advertising) and Sales (Category and Account Management) across categories: Personal Care, Home Care (Detergents, Household Cleaners and Dishwash) and Food (Spreads and Cooking Products, Dairy, Olive Oil and Pasta Sauces)