Roland Krupinski

Head of Sponsorship

Paris, Île-de-France, France

About

An innovative and passionate leader with over 20 years of On Trade Experience.

Experience

  • Pernod Ricard (17 yrs 7 mos)
    • Head of Sponsorship
      Jan 2026 - Present · 7 mos

      I do what I love: igniting Pernod Ricard brands on the world’s biggest stages - the global music festival scene. As Head of Sponsorships, I shape festival strategies and partnerships that unlock connections, collide communities, and unleash the magic of conviviality everywhere our brands take the spotlight.

    • Head of Global On-Trade Development
      Feb 2024 - Present · 2 yrs 6 mos

      Responsible for several On-Trade projects; - Pernod Ricard On-Trade Segmentation (PROS 2.0) - Global approach to the Trade Advocacy - Share. Inspire. Pioneer. (SIP) - On-Trade Intelligence - On-Trade Global Community - co-responsible for the On-Trade RTM project (ACE)

    • Global On-Trade Development Leader
      Jul 2021 - Present · 5 yrs 1 mo

  • Regional Sales Manager On Trade at FoodCare Sp. z o.o.
    Oct 2007 - Jan 2009 · 1 yr 4 mos

  • Reserve Brands Executive / Prestige Team at Diageo
    Apr 2005 - Oct 2007 · 2 yrs 7 mos