Rohit Singh

Product Head - Smart Wearables & OEM Business | Timex

Noida, Uttar Pradesh, India

About

I am a product and business leader with 16+ years of experience driving growth, innovation, and category expansion in consumer technology and connected devices. Over the years, I have played a key role in building and scaling Timex's smart wearable business by leading product strategy, innovation, business development, go-to-market execution, and channel growth across both traditional retail and e-commerce platforms. My expertise lies in identifying market opportunities, developing customer-centric products, and transforming them into profitable businesses. From product conception and sourcing to commercialization and lifecycle management, I work at the intersection of product, marketing, sales, and operations to deliver sustainable growth. I have extensive experience across smartwatches, smartphones, wearables, and connected technologies, with a strong focus on creating differentiated products, expanding distribution networks, strengthening customer engagement, and building strategic partnerships. What drives me is solving business challenges through a combination of consumer insights, data-driven decision-making, and operational excellence. I enjoy building high-performing teams, developing scalable growth strategies, and creating products that deliver meaningful value to both customers and businesses. Core areas of expertise: • Product Strategy & Innovation • Wearables & Connected Devices • Business Development & Partnerships • Go-to-Market Strategy • E-commerce • Category Growth & P&L Management • Product Sourcing & Supply Chain Collaboration • Consumer Insights & Market Analysis I am always interested in connecting with professionals, brands, and partners shaping the future of consumer technology.

Experience

  • Timex Group (Noida, Uttar Pradesh, India)
    • Product Head - Smart Wearables
      Jan 2022 - Present · 4 yrs 6 mos

    • Category Head - Smart Wearables
      Dec 2018 - Dec 2021 · 3 yrs 1 mo

  • Lava International Limited (8 yrs 7 mos)
    • Sr Manager - Product
      Dec 2016 - Dec 2018 · 2 yrs 1 mo

      Leading the end to end Product Development and Management for Category with Annual Revenue $278Mn approx. and by Volume (79% share) in FY2015-16. • Product Planning, New Product Development and Life Cycle Management o Conception and Continuous launch and review of new products under the category. o Driving the planning and development of software and hardware innovations bases consumer insight for creating stronger and differentiated product proposition o Product planning through intensive market research and consumer feedback o Provide cost efficiency and competitive edge on the product side • Consumer and Market Research

    • Manager- Product
      Jul 2015 - Dec 2016 · 1 yr 6 mos

    • Asst Manager- Product development
      Jun 2010 - Jun 2015 · 5 yrs 1 mo

      Assistant manager- Product development for Lava Feature Phones key Highlights * Handling project management of entire Lava feature phones segment *Streamlined the development process for Feature phones segment *Standardise the software development of Feature phones with unique UI, themes, ringtones and other important software experience *Almost 90-95% project were completed within the desired timelines with minimum failure rates *Improved the quality of features phones up to a great extent and hence reducing the service cost and thus helped in making the Feature phone segment "cash cow" of the company