San Francisco Bay Area
Enterprise GTM Leader focused on revenue, adoption, and execution with a bias toward solving ambiguous problems. I build and scale enterprise go-to-market systems for cloud security, compute, and digital experience platforms. My work sits at the intersection of product truth and field reality, translating complex systems into positioning, enablement, and repeatable execution. What differentiates my approach is this. When something “isn’t working,” I do not treat it as a messaging issue. I treat it as a systems problem. Recently, I took vague feedback around an AI-assisted product and broke it down operationally by mapping workflows, telemetry structure, and interaction patterns to isolate where variability was introduced. The outcome was not just better messaging. It was a structured usage framework that improved demo consistency, troubleshooting clarity, and field confidence. I am drawn to work where: • The signal is unclear • The feedback is noisy • The path forward is not obvious That is where structured thinking creates leverage. ⸻ 🔹 Proven Results Startup exits and IPO Core GTM contributor through two acquisitions and one IPO, scaling product marketing, sales enablement, and competitive strategy during high-growth phases. Enterprise compute and cloud platforms Led GTM for large-scale compute services, using weekly operating reviews and measurable metrics to drive prioritization and growth. Security and digital experience Owned GTM strategy and field enablement for enterprise security and monitoring platforms, improving adoption and increasing win rates by more than 25 percent. ⸻ 🔹 AI as an Operating Lever I use AI daily, but not as a shortcut. I use it to: • Stress-test positioning frameworks before customer validation • Build structured playbooks that reduce ambiguity in the field • Pressure-test adoption paths and scenario-plan GTM risks • Prototype clearer ways to explain complex systems AI reduces low-value execution work. It increases the time I spend on judgment, structure, and decision-making. ⸻ 🔹 How I Operate I build GTM systems that are: • Structured • Measurable • Repeatable • Usable by real teams I listen closely to customers and sales. I review results often. I adjust quickly. AI supports this approach. It does not replace it. If you are building enterprise platforms where the story is complex and adoption requires clarity, I am always open to a conversation.
Promoted to Sr. Director of Product Marketing, expanding ownership of Zscaler’s DEM marketing strategy while collaborating with Product, Sales, Product Sales Specialists, Core Marketing, Business Development, and GSI teams to drive market adoption, pipeline growth, and product innovation. Key GTM & Marketing Initiatives: •Strategic GTM & Pipeline Analysis → Deliver weekly pipeline analysis with clear GTM insights, optimizing demand generation, sales execution, and customer adoption. •Customer Workshops & Product Influence → Host monthly customer workshops to educate users, test messaging, and capture product feedback, ensuring insights drive product roadmap enhancements. •Sales Enablement & Training → Provide ongoing training and GTM updates, equipping sales teams with the latest product capabilities, competitive insights, and positioning strategies. •Executive & CXO Engagement → Support CXO-level presentations for customer events, executive briefings, and strategic leadership discussions. •Industry Influence & Analyst Relations → Supply critical insights for Gartner SASE & SSE MQs and Forrester Waves, ensuring Zscaler DEM is well-positioned in industry evaluations. •Viral Content Creation & Product-Led Marketing → Create engaging, high-impact content using the product itself, showcasing real-world capabilities and driving organic customer interest. •Customer Webinars & Thought Leadership → Present on customer-facing webinars, driving awareness and increasing engagement with key decision-makers. By collaborating across GTM teams, aligning product marketing with customer needs, and amplifying product capabilities through targeted campaigns and content, this role strengthens Zscaler’s market position in DEM while driving pipeline acceleration and customer adoption.
GTM Strategy | Sales Enablement | Digital Experience Monitoring | Cloud Security •Drive global GTM strategy for Digital Experience Monitoring (DEM) and cloud security solutions, increasing enterprise adoption by 40% YoY. •Develop persona-driven messaging frameworks for CISOs, IT Ops, DevOps, and Engineering leaders, strengthening competitive positioning. •Enable sales teams with battle cards, competitive analysis, and objection-handling playbooks, leading to a 25% higher win rate in competitive deals. •Execute targeted ABM and segmentation strategies, improving demand-gen performance and increasing conversion rates by 30%. •Collaborate cross-functionally with Product, Engineering, and Sales teams to refine product messaging, positioning, and go-to-market motions based on customer insights and market trends.
Accelerated Promotion: Principal GTM in Just 1 Year (vs. Typical 2+ Years) Promoted to Principal GTM at AWS Compute within one year—a fast-track promotion in a role that typically takes 2+ years to attain. Achieved this by delivering high-impact GTM execution, strategic partner expansion, and revenue growth, resulting in a 6-pager of achievements in under 12 months. Expanded Scope & Strategic Focus: •Leading Compute Optimization for Enterprises → Driving solution-oriented workflows that automate compute, network, and storage configurations, enabling faster customer deployments with pre-configured best practices. •One-Click Deployment for Research Personas → Spearheading initiatives to simplify AWS Compute adoption in research-focused applications, allowing users to launch environments with one-click deployments tailored to their workflows. •Scaling Adoption Through GTM Strategy & Solution Enablement → Refining AWS Compute’s enterprise positioning, improving ease of use through pre-configured solutions, and enhancing cross-functional collaboration across product, sales, and engineering. This expanded leadership role focuses on enabling frictionless cloud adoption, improving time-to-value for enterprise workloads, and accelerating customer adoption across key segments through automated, scalable solutions.
GTM Strategy | Customer & Partner Growth | Sales Enablement | ISV & Reseller Ecosystem •Owned full GTM strategy for Amazon Lightsail, driving revenue growth across top customers, key segments, and vertical solutions. •Developed a customer journey through ISV partnerships, collaborating with strategic customers, ISVs, and resellers to scale adoption and expand market reach. •Redefined segmentation strategy based on customer insights and market research, optimizing scale motions through reseller (distributor) channels with limited resources. •Led global sales enablement, delivering content, training, and multi-service solutions across segments and regions to enhance seller effectiveness and customer adoption for Amazon Lightsail. Drove Lightsail’s market expansion and adoption through a data-driven GTM strategy, ecosystem partnerships, and sales enablement, ensuring scalable, high-growth execution.
GTM Strategy | AI & IoT Marketing | ABM | Partner & Ecosystem Growth | Digital & Analyst Relations •Led GTM strategy for commercial sales across all products, defining segmentation strategies for SMB vs. mid-market to increase deal size and velocity. •Drove ecosystem expansion by partnering with alliances and global system integrators (GSIs) to unlock new enterprise opportunities and accelerate pipeline growth. •Incubated an AI/IoT startup within Nutanix, leading all marketing functions independently of core teams to establish a new revenue stream. •Managed and executed a $1M+ annual marketing budget, delivering high-impact campaigns, events, analyst relations, digital ads, and social programs that generated thousands of MQLs and millions in sourced/influenced pipeline. •Launched Nutanix’s first AI developer trial in the cloud, attracting hundreds of users at launch through targeted ad campaigns on Stack Overflow and Developer Media, generating millions of impressions and high-value engagement. •Brought Nutanix’s first AI/IoT offering to market, securing 30K+ organic social views, 20+ analyst/media briefings, and 7 original media coverages, while delivering comprehensive sales enablement and training. •Pioneered a net-new buyer’s journey across CxOs, enterprise architects, AI developers, and operational technologists, refining messaging to drive stronger engagement. •Developed multiple go-to-market (GTM) routes for AI/IoT, leveraging software partnerships, install base segmentation, and systems integrators to increase deal velocity and meeting propensity. •Executed account-based marketing (ABM) strategies to surface new expansion opportunities within Global 2000 enterprises, increasing enterprise engagement and deal acceleration.
GTM Strategy | Analyst Relations | Event Marketing | Security & Storage | Community Engagement •Led efforts for the 2018 Forrester Wave for Hyperconverged Infrastructure (HCI), positioning Nutanix as a Leader through strategic analyst engagement and competitive differentiation. •Successfully managed three Nutanix .NEXT user conference breakouts, coordinating 100+ speakers and 70+ sessions, achieving an attendee satisfaction score of 90%+. •Owned product marketing strategy across multiple Nutanix offerings, including hardware platforms, security, object storage, and a community edition of Nutanix hyperconverged software, driving awareness and adoption.
GTM Strategy | Analyst Relations | Sales & Partner Enablement | Storage & Virtualization | Competitive Intelligence •Collaborated with industry analysts to refine Vexata’s market positioning, ensuring differentiation in the high-performance storage space. •Developed the corporate presentation with high-value messaging aligned to key buyer personas, improving sales and marketing effectiveness. •Led sales and alliance partner training on value propositions, competitive positioning, and storage workload optimization, enhancing field readiness. •Researched VMware VDI workloads (Composer, Snapshots, Linked Clones, Automatic Pools) to identify potential target market segments for high-performance storage solutions. •Designed and maintained a technical lab for performance benchmarking, deploying Oracle, SQL Server on Windows Server 2012 R2, vSphere 6, and VMware Fusion to validate storage performance in enterprise environments.
Cloud Storage | Technical Enablement | Product & Field Marketing | M&A Integration •Served as a cloud domain expert, providing technical guidance to EMC’s product and marketing teams to enhance messaging and go-to-market strategies. •Led technical marketing integration efforts between Maginatics and EMC, ensuring seamless alignment of product positioning, messaging, and sales enablement post-acquisition. •Developed video assets and technical content for field enablement and customer education, improving adoption and sales effectiveness.