London Area, United Kingdom
I’m a creative and analytical marketing professional with a Master’s in International Business and a strong background in consumer psychology. I’m passionate about how brand storytelling, audience insights, and strategy come together to create campaigns that inspire action and drive measurable growth. I’ve gained hands-on experience across communications, social media, and events — from developing campaign ideas to analysing performance and refining strategy. My goal is to build meaningful, people-focused brands through insight-driven marketing that connects emotionally and commercially. Outside of work, I’m a passionate pastry chef — a pursuit that’s taught me precision, patience, and creativity. Whether crafting desserts or marketing concepts, I bring the same thoughtful, hands-on approach to every project.
Client Management - Managed 15+ client accounts across India, U.S. & Europe (Nike, U.S. Polo, Nautica) - Coordinated product specs, approvals & budgets from brief to delivery Digital Marketing - Improved SEO & visibility, increasing website traffic by 25% - Executed email campaigns & customer engagement using HubSpot CRM Analytics & Reporting - Built campaign reports & analysed sales/traffic performance - Recommended optimisations to boost conversions & client satisfaction Finance & Operations - Held full responsibility for campaign budgets finance trackers - Managed reconciliation reports & ensured cost accuracy Tools & Training - HubSpot CRM, SEO tools, Excel, Email Marketing Platforms - Collaborated with global teams across marketing, finance & product
Team & Client Management - Led a team of 6 coordinators across daily public & corporate events - Delivered 2+ daily sessions & 20+ corporate events, raising client satisfaction by 26% Marketing & Campaigns - Partnered with marketing team to produce Instagram Reels & UGC-style videos - Supported themed bake campaigns (Halloween, Christmas), boosting bookings by 15–25% Operations & Budgets - Held full responsibility for event budgets, resources & scheduling - Monitored cost efficiency while ensuring high-quality client experiences Creative & Collaboration - Assisted with creative event concepts to improve engagement - Worked cross-functionally with chefs, marketing & operations teams
Creative Development - Produced engaging copy for print, digital & social campaigns across 10+ activations - Assisted with creative concepts & campaign storyboards for regional and national brands Market Research & Insights - Analysed consumer behaviour & market trends to shape tailored messaging - Provided insights that improved campaign effectiveness & raised client satisfaction by 15% Pitch & Client Support - Collaborated with cross-functional teams to develop 100+ pitch decks & creative assets - Supported 5+ key client accounts including Mondelez, Britannia & Aashirvaad Campaign Execution - Contributed to 4+ high-profile campaigns from ideation to delivery - Ensured brand consistency across digital, social & print channels Operations & Budgets - Assisted senior account managers with budget tracking & reconciliation - Monitored campaign spend to ensure cost alignment with client expectations Tools & Collaboration - Gained exposure to Adobe Creative Suite, market research tools & presentation software - Worked closely with creative, strategy & client servicing teams to meet tight deadlines
Content Creation - Produced blog posts, articles, website copy & social media posts - Crafted engaging headlines & captions to drive clicks and shares - Adapted writing style for diverse audiences across B2B & B2C SEO & Optimisation - Applied on-page SEO techniques (keywords, metadata, linking) - Improved search visibility & organic traffic across multiple sites - Analysed performance metrics to refine content strategy Collaboration & Tools - Worked with designers & editors to align content with brand voice - Used WordPress, Google Analytics & SEO tools for publishing & tracking - Met tight deadlines while managing multiple content projects