Rogier van Zanten

Regional Operations Director | Multi-Property Hospitality Leader | Area General Manager | Asset Performance & Owner Relations | Asset Management | Hotel Operations | Europe, Middle East & Indian Ocean

Dubai, United Arab Emirates

About

Senior hospitality executive with over 20 years of international experience leading multi-property hotel operations across Europe, the Middle East, and the Indian Ocean. I have built and led complex hotel portfolios across luxury, full-service, and lifestyle segments, with full accountability for commercial performance, operational excellence, and long-term asset value. My experience spans both regional leadership roles and flagship property management, combining strategic oversight with hands-on execution. Throughout my career, I have worked closely with ownership groups and operators to drive performance alignment, reposition assets, and deliver sustainable revenue and profitability growth. I have also been actively involved in development and expansion projects, including new openings, rebranding initiatives, and mixed-use hospitality concepts. My leadership approach focuses on building high-performing teams, driving accountability, and creating a culture of execution that translates into measurable business results.

Experience

  • Meliá Hotels International (7 yrs 8 mos)
    • Regional Director of Operations Middle East
      Aug 2024 - Present · 2 yrs 3 mos

    • Dubai, United Arab Emirates · On-site
      Present

      - Led multi-country portfolio of luxury and lifestyle brands across GCC & Indian Ocean with full accountability for performance, commercial strategy and asset value. - Managed senior leadership structure (GM’s & regional teams) and key stakeholder alignment across ownership, operator, and corporate - Developed branded Residences Operating Model (HMA & SOP’s)

    • Director Operations Center Germany West | Area General Manager Melia Hotels International
      Aug 2021 - Aug 2024 · 3 yrs 1 mo

      - Oversaw multi-property cluster with full P&L accountability across 6 hotels and 3 brands - Strengthened owner and stakeholder relationships, supporting long-term asset value and strategic alignment - Increased cluster RGI, significantly outperforming competitive set through commercial and operational repositioning

    • Cluster General Manager Luxembourg & Aachen
      Jan 2020 - Aug 2021 · 1 yr 8 mos

      - Led cluster of 3 hotels (442 keys, 130+ staff) including pre-opening of lifestyle brand. - Full P&L accountability; delivered 50% GOP and €750K lease savings. - Implemented cluster structure and operational efficiencies across assets. - outperformed commercial performance budget 2 consecutive years

    • General Manager
      Mar 2019 - Dec 2019 · 10 mos

  • General Manager at DoubleTree by Hilton Minsk
    Oct 2017 - Jan 2019 · 1 yr 4 mos

    Newly build award winning lifestyle hotel -193 rooms, 1 ballroom, 3 meeting rooms and 4 F&B Outlets - as part of an multi function High End shopping mall complex. Outperformed Forecast and Budget for 2 consecutive years and driving exceptional Market Share in both RGI as well as Banqueting through a focused strategy approach. Creation, implementation and execution of F&B Concepts in order to drive performance and create business demand on the local market for our BarDotXXI Lounge & Bar, Ember 7th Heaven Summer terrace, Ember Restaurant and Beans & Leaves Coffee & Bagel shop. Leading “Hilton” Hotel in EMEA for F&B and Guest Satisfaction Performance - 2018 World Travel Award Belarus Leading Business Hotel 2018 EMEA Best Commercial Performance Hotel (Global Brand Award) 2018 1st half DoubleTree Care Cup Winner (Global Brand Award) 2017 EMEA Leader of the Year Award (Global Brand Award) 2017 EMEA Pride Award 2017 WTA Belarus Leading Business Hotel 2017 EMEA Hilton Honors Overall Performance Award (Global Brand Award)

  • Director of Operations at Hilton Ramses
    Jul 2015 - Sep 2017 · 2 yrs 3 mos

    817 keys hotel, 8 meeting rooms incl a ballroom, 10 F&B Outlets and a separate shopping center with 221 units. Key EBITDA contributor for the Region. Responsible for 846 Team members and 13 direct reporting DH’s Successfully executed the 1st phase of the Masterplan, adding 68 rooms (incl 5 Suites & 1 presidential Suite) multi-level Executive Lounge and a new F&B Outlet to the hotel portfolio Outperformed Budget and Forecast for 2 consecutive years whilst doubling Owners Returns Managing the daily hotel operations on behalf of the Cluster GM and responsible for managing CAPEX Projects for both Hilton and Owners. Holding monthly performance meetings, controlling costs and creating revenue opportunities. Driving Guest- and Team Member Satisfaction (SALT & GTMS) through a fully inclusive and engaged Team. Optimizing property online visibility through e-commerce & social media 2016 GM Excellence Award ((Global Brand Award) 2016 EMEA F&B Award of Excellence (Global Brand Award) 2015 Winner EMEA Blue Energy Award

  • Director of Operations at Hilton Warsaw Hotel & Convention Centre
    Nov 2011 - Jun 2015 · 3 yrs 8 mos

    Set in Warsaw’s business district with 3,000 square meters of convention space, the Hilton Warsaw Hotel & Convention Centre accommodates up to 2,000 guests for a wide range of events . 314 sophisticated guest rooms and suites with views on the Warsaw skyline, a variety of contemporary restaurants and bars and the latest health and fitness facilities including a 25 m indoor pool at the hotel’s Holmes Place Premium Club complete the ideal meeting venue. My main responsibilities were overseeing all operational departments and responsible for 200 TM and 6 direct reporting DH’s. Pilot hotel for 4DX and PDQ (Efficiency project) Creation, implementation and execution of operational strategies in order to achieve Hotel Budget Developed and successfully launched 2 new F&B Concepts (Illy Coffee- and retail shop & Piazza concept terrace) in order to enhance the Hotel’s short & long term performance in the market. Refurbishment of Presidential Suite and creation of a new Executive Lounge enhancing the Overall Guest Satisfaction and increasing our competitiveness Implementing operational efficiencies, minimizing cost and optimizing Revenue Management and Team Development training and career planning Annual Budget preparation and CAPEX projects Monthly performance meeting review with both owners and management Leading all Hilton operational audits ( F&B, QA and Safety & Security) Host hotel for FIFA und UEFA events (European Soccer championship 2012) Poland’s Leading Business Hotel 2013 & 2015

  • Hilton Mainz (3 yrs 4 mos)
    • Front of House Manager
      Aug 2009 - Nov 2011 · 2 yrs 4 mos

    • Front Office Manager
      Feb 2009 - Jul 2009 · 6 mos

      Interpersonal Skills and Customer Service

    • Operations Manager
      Aug 2008 - Feb 2009 · 7 mos