Barcelona, Catalonia, Spain
Advertising graduate with experience in events, FMCG, and start-ups. Curious, proactive, and committed to bringing fresh ideas to life.Open to global opportunities and willing to travel. Currently based in Barcelona. Passionate about football, communication, and exploring new places.
Shaping brand campaign strategy and creative concepts within the Waters & Plant‑Based division, ensuring cohesive narratives across platforms. Leading all social media operations end‑to‑end, from content planning and visual identity to production and guidelines, while maintaining alignment with the brand’s tone and creative direction. Managing 360º brand activations and influencer collaborations from ideation through execution, coordinating agencies and internal teams to deliver consistent, audience‑centric experiences. Ensuring cross‑channel brand coherence and translating strategic objectives into impactful, consumer‑relevant touchpoints.
Sell-in and sell-out analysis and reporting, financial closures, and portfolio profitability. Briefing and innovation on packaging. Activation of POS initiatives and communication campaigns. Full ownership on the KIDS formats project, working with licenses as Paramount or Disney.
Event coordination for IESE Business School. - Top clients: Tetra Pak, Henkel, Novartis, Bechtle, Komatsu or Roland Berger. - Supplier management based on clients profiles. - Coordination of transportation, leisure, housing and extra-academic activities. - Control of all details in terms of reservations and execution.
Coordination and organization in business events at IESE Business School
Host in Business and Economics events in many celebrations for IESE Business School.
Banking employee at several offices of Banc Sabadell during the vacations periods of studying. Client service and attention and basic financial and economic actions. Problem solving and technical help in online banking apps and money movements.
Full ownership of the strategy and execution of the Influencer, Affiliate, Friends & Family programs, managing end-to-end relationships with creators and prospective clients across social media: - Led PR and influencer campaigns from planning to execution - Driving a x2 increase in influencer activations, x3 growth in content output and a +25% increase in followers and community engagement. - Responsible for content planning and ideation, IG copywriting, media support and weekly performance reporting (insights and metrics).
Internship in the International Relations Department, combining professional experience with financing my university studies. Coordinated and monitored international mobility programs for incoming and outgoing students, managing data control and analytics to ensure process efficiency. Established and strengthened agreements with partner universities and led informational workshops to encourage and increase student participation in international exchange programs.