Cambridge, England, United Kingdom
I help founders and leadership teams sharpen their ideas, propositions, and market strategies. After senior leadership roles in product development and customer experience at American Express and Domestic & General, I founded EdgeWorks Cambridge, a clarity studio helping ambitious businesses move from concept to commercial traction. My focus is on three areas: optimising investment pitches, go-to-market strategy and early-stage scaling. Clients value EdgeWorks for its structured frameworks and pragmatic approach: clarity that converts ambition into action. Alongside my consulting work, I’m completing the mentor training for the UK Government’s Help to Grow: Management programme, supporting small business leaders in strategic growth. I also explore technology-driven ventures focused on human connection and knowledge sharing through multi-modal AI and training new proprietary models. I’m open to new consulting collaborations, early-stage founders seeking strategic clarity, and investors interested in ventures that bridge human insight with resonating design.
Founder of a clarity studio helping founders and growth-stage businesses define sharper propositions, stronger narratives, and more resilient go-to-market plans. • Designed and refined frameworks for proposition clarity and business alignment • Worked with founders and small teams to translate strategic intent into measurable outcomes • Focus areas: optimising investment pitches, go-to-market strategy and early-stage scaling
Creating a new venture currently in stealth mode. Identified market opportunity, business model, product features & benefits, technical stack and go-to-market strategy. Currently training an in-house data model, working with machine video, audio and a fusion engine. Developed a new mark up framework for a domain specific language.
Concept-stage project exploring AI based multimodal solutions (audio & video). Concluded following initial research and validation
• Drove commercial growth in the US and Europe by securing strategic partnerships for scalable models. • Developed recurring payments and digital fulfilment propositions for OEM, retail, and utility partners. • Led product and partnership initiatives resulting in long-term contracts with key clients.
• Developed a tailored product suite for multiple geographies, supporting customer retention and satisfaction. • Partnered with legal and compliance to deliver frameworks post-Brexit.
• Managed a multimarket client portfolio, driving account growth through CX-led service enhancements and retention initiatives. • Identified revenue opportunities within corporate travel and insurance portfolios, securing new business for American Express.
Designed engagement and retention strategies