Stockach, Baden-Württemberg, Germany
I’ve spent the last two decades building and operating ecommerce businesses across the UK and Europe — hands-on across digital marketing, growth, customer acquisition and online trading. Not as a consultant watching from the sidelines, but as an operator with skin in the game. Over time, one problem kept surfacing: unreliable conversion tracking and declining confidence in marketing data. Fragmented setups, freelancer implementations that drifted, shifting privacy standards — and a growing uncertainty about whether advertising platforms were actually receiving accurate signals. That problem became my focus. Searching for real solutions led me to server-side tracking infrastructure and the SaaS platforms built to remove that technical complexity for brands and agencies. Most recently I’ve been developing the UK market for Shoplytics, working with ecommerce brands and agencies on: • Server-side tracking and conversion APIs • Advertising signal quality and data reliability • Performance marketing infrastructure Having operated as both a brand founder and a BD partner to agencies, I understand the commercial pressures from both sides — founder-level urgency around scaling, and the practical impact that broken tracking has on ad performance and decision-making. I’m particularly interested in where this space is heading: server-side infrastructure, AI-assisted analytics, advertising signal quality, and practical technology that genuinely moves the needle for ecommerce brands. If you’re working in this space — or building something in it — I’d love to connect.
Developing a premium ecommerce wellness brand across Shopify, brand positioning, product strategy and marketing. Leading store development, conversion-focused product pages, content direction, paid marketing strategy and customer journey improvements to support growth across the UK and international markets.
Helping E-commerce Brands & Agencies Boost their Results with Advanced Tracking & Insights. Boosting ad performance and lowering ad spend with an all-in-one service. Better Data, Better Marketing, Higher Profits.
Set strategic direction and long-term goals for company. Setup production, marketing and customer service operations. Oversee assigned tasks to ensure efficiency and productivity. Develop and implement policies and procedures to guide organisation. Build and nurture relationships with key stakeholders, including clients, partners, and investors. Monitor financial performance and allocate resources effectively to drive growth and profitability. Key Accomplishments: Developed and marketed an eco-friendly mattress brand achieving top customer satisfaction ratings. Built a mattress brand from the ground up and achieved continual exceptional turnover growth of 40%. Cultivated and supervised a dedicated team of 12 across production, marketing, and sales functions. Managed an international team across three countries, languages and intercultural skill sets.
At 4 Living, I nurture and drive business growth daily. I strengthen connections with prominent brands, strategize online marketing efforts, and lead the expansion of our web shop. I also plan finances, train team members, and supervise staff to ensure seamless operations. Key Accomplishments: I design and manage a top-tier home furniture e-commerce platform, building strong partnerships with renowned home brands and delivering exceptional customer service across the UK and EU.
Established mobile content services for VC-funded Austrian-based tech start-up in the UK securing a wide range of clients in the emerging mobile market. Executed and continuously refined business, marketing, and PR strategy, while forging sales and partnerships, managing company positioning, business model, unique selling propositions, and customer business cases within swiftly evolving mobile services market. Steered broader vision, while maintaining focus and remaining adaptable to recognise and embrace changes crucial for achieving success. Key Accomplishments: Established and expanded UK business through strategic planning and execution. Built and propelled startup enterprise within dynamic and rapidly evolving wireless sector. Secured clientele, such as HELLO! magazine (WAP, Java, MMS), Russell Grant Astrology, Tagtext, Move2Mobile, and whatsonwhen.com.