Roel Pieter van der Wielen

Outdoor Furniture Specialist for Hospitality | Hotels · Resorts · Villas · Condominiums · Architects | 16 Years of Craftsmanship

Bangkok Metropolitan Area

About

I’ve spent the past decade building and scaling retail businesses across China and Asia, figuring out what works, what doesn’t, and how to make things happen in one of the most dynamic markets in the world. I speak Mandarin, understand the nuances of retail, real estate, and e-commerce in this region, and know what it takes to create real, lasting success for brands. I’m a hands-on leader who expects the best from my teams, just as they can expect the same from me. I believe in clear direction, honesty, accountability, and getting the details right—whether it’s securing the perfect store location, developing a localized marketing strategy, or building a high-performing retail team. Now, through my own consultancy, I help brands navigate the complexities of entering and expanding in China and Asia. If you’re looking for someone who truly understands this market and knows how to get results, let’s talk.

Experience

  • Head of Retail at DIVANO 亘 LOUNGE
    Jan 2026 - Present · 7 mos

    We are Divano Lounge, a contemporary furniture brand that believes living spaces should be shaped by people, not the limitations of their furniture. That’s why we create pieces that fit seamlessly into any space, indoors or outdoors, offering everyone the freedom to shape their spaces exactly as desired, without sacrificing aesthetics, comfort, or durability. With a wide range of shapes, sizes, and styles, our furniture is designed to fit any place and lifestyle. So, no matter what every day life brings, from accidental spills to sudden rain showers, it stays both stylish and durable. That’s how we empower everyone to get the most of every inch and live life without limits

  • Owner at TimeToFly
    Jan 2024 - Present · 2 yrs 7 mos

    • Developed strategic plans for brand building, retail, distribution, and sales in the Asia-Pacific region. • Executed tailored solutions for brands, working closely with teams to ensure successful implementation. • Achieved a proven track record in elevating brands in local markets, resulting in increased market presence and revenue growth.

  • Retail Director Asia at Suitsupply
    May 2015 - May 2023 · 8 yrs 1 mo

    • Led the team in setting up and growing Suitsupply's business in Asia • Managed the retail Sales and Operations • Implemented strategic initiatives to optimize store performance and enhance the overall customer experience in the competitive Asian market.

  • Suitsupply (1 yr 8 mos)
    • Management Consultant
      Dec 2014 - Feb 2015 · 3 mos

      • Full P+L responsibile. • Recruited and trained a successful store team • Store Opening and Market Entry

    • Store Manager
      Jul 2014 - Dec 2014 · 6 mos

    • Junior Sales Representative
      Jul 2013 - Jun 2014 · 1 yr

  • Ruig+Partners, Attorneys at Law (1 yr 2 mos)
    • Paralegal
      Jan 2013 - Mar 2013 · 3 mos

    • Internship
      Feb 2012 - Dec 2012 · 11 mos