Cambridge, Massachusetts, United States
I graduated from Babson F.W. Olin Graduate School of Business with an MBA degree, specializing in operations and strategy. My educational background also includes a Bachelor's degree in Biotechnology Engineering from the Tecnologico de Monterrey, where I gained a strong foundation in bioprocesses and manufacturing. With this diverse educational background, I have equipped myself with a unique blend of business acumen and technical knowledge. Throughout my career, I have gained valuable experience across various industries, including Retail, Health-tech, and Food. Working at Wayfair, a leading e-commerce company, as a Performance Advertising Manager, I honed my skills in optimizing support operations, and developing PPC program offerings for suppliers. This experience provided me with a deep understanding of the retail industry, as well as the ability to drive strategic initiatives and deliver results.
• Led collaborations with Product leadership to shape monetization strategies for Hopper’s travel-media platform. • Designed and institutionalized Quarterly and Monthly Business Reviews, aligning with OKRs to identify gaps and opportunities. • Developed capacity planning models to optimize resource allocation and inform prioritization across ad placements. • Restructured operations into a service-oriented model, enhancing throughput and accountability within the team.
1. Managed offshore business partners through monitoring of advertising campaign execution and report creation processes 2. Optimized key support operations reducing time to first response and time to resolution to 50% of the established timelines. 3. Developed multiple PPC program offerings for suppliers offering independently campaign management functioning as the primary point of contact for stakeholders as well as the strategic arm for the sales team. 4. Expanded enrollment capacity in advertising programs by 200% by implementing; scalable, accurate, consistent and relevant process maps. 5. Responsible for progress and reporting of multiple KPIs across the organization. 6. Developed PPC strategic playbooks for supplier performance plans and overall spend goals. 7. Led cross functional team working as key touchpoint between customers and product development teams driving key product strategy plans. 8. Drove platform testing efforts in conjunction with the product team for platform development. 9. Created operational reports leveraging 3rd party reporting tools and data integrations. 10. Strategic partner to the advertising sales team responsible for developing sales plans and talk tracks on existing and new offerings.
1. Developed performance analysis and control systems to identify clients' business inefficiencies and designed cost-saving solutions. 2. Led the full life-cycle of four new client implementations including; requirements gathering, configuration, testing, and transitioning of maintenance activities to operations. 3. Built client-focused solutions based on claim research and data analysis. As well as conducted member disruption and gap analysis. 4. Managed offshore quality assurance team, and monitored the progress of test scripts and test case execution. 5. Launched the claims processing and analytic team and developed strategic improvements for the onboarding of new clients. 6. Designed the structure, processes, and workflows of the benefit and claims processing department for Medicare clients. 7. Developed multiple implementation and operations processes for Medicaid and Medicare lines of business. 8. Managed Covid-19 emergency response requirements for multiple clients. 9. Reduced average turnaround time on clients’ requests by 45%.
1. Facilitated individual and group sessions with clients to determine operational requirements. 2. Collaborated with offshore quality assurance team and tracked the progress of test scripts and test case execution. 3. Assisted in 6-month implementation projects with existing and new clients. 4. Pioneered implementation of new processes that promoted a more productive operational flow. 5. Created system documentation and operating procedures, strengthening controls and enhancing overall performance. 6. Collaborated closely with upper management to drive strategy through development and implementation of new processes.
• VP of logistics of one of Babson's largest clubs with more than 100 members. • Plan and execute the logistics strategy for the 2019 LATAM forum which will attract more than 300 students and top business leaders from Latin America.
Analyzed results and business trend lines. As well as conducted national and international market share analysis. Aided in the yearly budget creation and analysis. Led the centralization of 4 production plant packing centers. Managed new project coordination, new project planning, supervision, and Kick off (Marketing, BI, Corporate responsibility, International Certifications)