Chile
Rodrigo is a multi country general manager, with proven capabilities in team building, sales, marketing, business development and financial acumen. Strong analytical skills and strategic thinker. Dynamic career in multinationals companies working with and leading intercultural / cross functional teams Rodrigo is an undergrad in Business Administration and Economics with a MBA from Hult Business School (Boston, MA).
Responsible for the cluster strategy, operations and P&L. - Manages complex economic uncertainty to achieve over the budget results in sales and profits. - Restructure the operation across the cluster to optimize process and gain synergies. - Challenge the status quo to drive performance and growth
On top of the previous role takes the lead of the region constituted by Colombia, Ecuador, Peru, Chile, Bolivia and Paraguay. In this he is responsible for the team, sales and profitability of the ANPA region with a matrix responsibility over supporting areas. He reports to the SOLA region Country Manager. - Finish the year above budget, despite having to stop sales of a main product in 3 markets. - Operational focus to improve forecast accuracy to 85% YTD. Also improving our delivery to distributors. - Lead pre-launch activities of new innovative product in LATAM including Mexico and Brazil in the global first wave launch sequence.
Lead strategic framework for marketing and sales for the entire Ferring portfolio in the region, coordinating with local, regional and global leadership team to secure short term results in alignment with long term vision and develop proper capabilities in the region to achieve our goals. - Drive strong performance in the region finishing above budget in the four years that he has led the commercial activities LACAN - Redefine the regional footprint in commercial & medical capabilities, by a complete restructure of the LATAM region, creating regional clusters - Develop strong relationship with regional LATAM medical societies to support science that help to improve patient outcome - Leads best practice sharing and creates strong synergies across the region, this help countries to maintain strong presence with stakeholders despite regional restructure
Takes into his responsibility all marketing and sales teams, adding the institutional business unit to his role. Also drives the relations with mayor clients such as institutions, hospitals and pharmacy chains - Achieve over budget results, with double digit grow, all the years that he led the commercial operations - Incorporate, in 2016, a new prostate cancer product into the national formulary (AUGE) creating coverage for the therapy - Launch 3 new products that have synergies in current promotional efforts, which represent additional 15% of sales in 2020. - Changed the incentive model for the field force to better align rewards and sales - Identified within the global organization to become part of a two-year development program for future leaders; Talent New Generation (TNG), only 30 participants per year. (Graduated in 2018)
Has responsibility for the specialties business unit. This BU accounts for 85% of total revenues. In this role manages the marketing and sales team. - Over budget for the year 2015 in all product lines, with double digits growth - Improves team performance by aligning goals across the organization based on business growth drivers
Cells for Cells is a company funded by Universidad de los Andes I+D+i department and dedicated to research, develop and bring to market novel regenerative therapies. My role here was to develop the commercial model to make these therapies available in the market. Understand local and global market dynamics in the regenerative medicine environment, identify stakeholders and develop tailor made Go-to-Market strategies that allow Cells fo Cells to create value in the short and long term.
Responsible for the strategy and commercial activities for different portfolios for Latin America. Also takes the lead to roll out and accelerate mayor commercial project such as: Complementary promotional models and Life cycle management.
Responsible to evaluate, recommend and accelerate execution of new business opportunities, new launches and strategic projects. Lead the strategic planning process for operational and innovative plans.
Lead the commercial and marketing initiatives to one the biggest cardiovascular portfolios in the Chilean market. His role include; strategic plan, marketing activities, sales force optimization and portfolio improvements
Is responsible for the marketing activities, budget and product development for the entire confectionary division; Chocolates, Gums, Candies and kids.