Rodrigo Antonio Henriquez

E-Commerce Professional

Los Angeles Metropolitan Area

About

Experienced eCommerce professional interested in expanding my knowledge and understanding of the eCommerce industry.

Experience

  • Sr. Customer Success Manager at Amazon
    Jun 2025 - Present · 1 yr 1 mo

  • Brightech (Beverly Hills, California, United States)
    • Head of Analytics, Pricing, and Promotions
      Nov 2024 - Jun 2025 · 8 mos

      Co-led efforts to optimize price, stabilize profitability, and increase promotional output by analyzing profitability KPIs, competitor data, cost, historical data, and sales projections. • Projections and forecast initiatives eliminated overstock issues and reduced Out-Of-Stock SKUs, increasing sales, maintaining search ranking, and lowering lead times. • Cost analysis decreased pricing and extended promotional periods, leading to a 50% increase in unit sales YoY. • Optimization efforts reduced cost, limited unnecessary spending, and increased Gross revenue and profitability YoY.

    • Analytics Manager, Ecommerce
      Nov 2022 - Nov 2024 · 2 yrs 1 mo

      Co-led the new analytics division and built a reporting framework to increase clarity over profitability and marketplace demand—managed promotional pricing efforts across third-party platforms. - KPI reporting increased the ability to gauge the effectiveness of promotional events and optimization efforts. - Co-led efforts to streamline price parity across all platforms and automate data-gathering. Parity efforts increased profitability by up to 20% MoM across various marketplaces. - Worked on expanding the data division to project profit, inventory demand, and customer interactions more accurately.

    • Ecommerce Specialist
      Nov 2021 - Nov 2022 · 1 yr 1 mo

      Supported the company’s rapid expansion by troubleshooting onboarding issues for third-party platforms—Co-Led optimization efforts via copywriting, pricing, and data analysis for product content syndication. - Led marketplace data tracking (sales volume, revenue, logistical replenishment, overstocked Inventory, and profitability) for performance reporting and SKU forecasting. - Co-Led Pricing/replenishment strategy: Tasked with defining promotional/discount pricing and product replenishment quantities that lead to increased sales MoM on multiple third-party platforms. - Created organizational structures to help track associate assignments, store documents, streamline pricing, consolidate sales data, and increase transparency and efficiency. (Built analytical equations for dynamic reporting to improve accuracy/efficiency.)

  • Ecommerce Coordinator at MexMax
    Sep 2020 - Sep 2021 · 1 yr 1 mo

    Led organizational efforts of the company’s initial structuring. Oversaw the company’s financial analysis, pricing strategy, social media marketing strategy, and Inventory reporting. - Helped create organizational tracking systems to optimize order processing. - Conducted pricing strategy leading to a consistent increase in unit sales MoM. - Streamlined financial reporting that lead to a consistent increase in unit profitability MoM. - Led optimizing efforts through copywriting, category re-structuring, and visual strategy.

  • Ecommerce Inventory & Data Associate at ToBeInStyle
    Jun 2019 - Mar 2020 · 10 mos

    I was tasked with managing and optimizing product listings on various e-commerce platforms: conducted SEO listing optimization, inventory analysis, and data entry. - Served as the supervising associate for the data training of new hires. - Helped delegate tasks and oversaw troubleshooting of data assignments and listing optimization on E-commerce platforms. - Helped maintain the organizational structure of associate tasks.

  • Student Academic Advisor, Educational Opportunity Programs (EOP) at University of California, Santa Cruz
    Jun 2017 - Jun 2018 · 1 yr 1 mo

    Helped provide resources and support to underperforming and returning students through workshops, seminars, and one-on-one mentoring. - Co-creator and lead student mentor of the CFL mentorship program: oversaw student outreach, mentor matching, and program funding efforts. - Helped lead and organize student conference presentations on campus life, college transition, and time management.