United States
I am an enterprise leader, currently serving as General Manager for the Central and South America region, with full P&L responsibility for a multi-billion-dollar business across 42+ countries and territories. I specialize in leading complex, multi-market organizations and transforming businesses to unlock scalable, sustainable growth. Over the past several years, I have delivered consistent growth across both revenue and profitability while repositioning the business through marketplace transformation, organizational evolution, and disciplined execution. My experience spans the full commercial ecosystem—including direct-to-consumer retail, digital platforms, wholesale, distributors, and strategic partners. I have led large-scale transformations across marketplace strategy, distribution models, and operating structures, while strengthening brand equity and consumer engagement across diverse markets. Earlier in my career, I led Nike Brazil’s marketplace strategy for a $1B+ business, delivering four consecutive years of double-digit growth, expanding margins by 20%+, and driving execution during global events such as the World Cup and Olympic Games. I have also held global leadership roles across Running and Basketball, leading go-to-market strategies for some of Nike’s most innovative product launches. I am known for building and developing high-performing teams, aligning diverse stakeholders, and simplifying complexity into clear, executable strategies. My leadership approach is grounded in clarity, courage, and a strong bias for action. I bring a global perspective, deep expertise across the Americas, and a strong understanding of marketplace dynamics, consumer behavior, and channel strategy across retail and sporting goods. I hold a degree in International Business and am fluent in English, Spanish, and Portuguese. Core Expertise: P&L | Leadership | General Management | Marketplace Strategy | Brand positoning | Omnichannel | Retail & DTC | Digital Commerce | Strategic Partnerships | Licensing & Distribution | Business Transformation | LATAM | Consumer & Brand Strategy
Lead one of Nike’s most complex and dynamic regions with full P&L responsibility for a multi-billion-dollar business across 42+ countries and territories, operating across diverse economic, cultural, and consumer environments. * Drive enterprise strategy and execution across an integrated marketplace ecosystem, including 200+ direct-to-consumer stores, digital platforms, wholesale, distributors, and strategic partners * Deliver consistent growth across revenue and profitability, strengthening both top- and bottom-line performance * Lead end-to-end business transformation, resetting marketplace strategy, distribution models, organizational structure, and operational execution * Build and scale high-performing leadership teams across multiple markets, fostering accountability, agility, and ownership * Negotiate and manage complex commercial agreements, including distributors, licensing-like structures, and sponsorship partnerships * Strengthen brand positioning and consumer engagement through an integrated omnichannel strategy across physical and digital channels
Led the transformation of Nike’s partner ecosystem across APLA (Asia, Pacifc and Latam), fostering alignment, scalability, and performance within a complex distribution network. * Developed and rolled out scalable partner operating models to enhance execution consistency across markets. * Created and implemented innovative retail concepts for various channels. * Established process frameworks that supported sustainable growth for Nike and its partners. * Ensured alignment between global strategies and local execution to boost marketplace effectiveness. * Improved partner capabilities and strategic integration across regions.
Led global enablement for Nike’s strategic partner ecosystem, ensuring consistency, scalability, and adoption of best practices worldwide. * Acted as the enterprise voice of global partners, influencing senior leadership and corporate strategy * Accelerated adoption of strategic initiatives and marketplace frameworks across geographies * Strengthened alignment between Nike Direct and whoasale channels