Rob Williams

Driving solutions with the world’s leading strategic partners to address today’s IT marketplace challenges.

United States

About

How do we grow sales without substantially increasing OpEx? I have heard this question voiced throughout my career. Easy answer: through partners! What is not as easy is activating a partner network that is enabled, trusted, and passionate about your solutions. Through a profound understanding of my partners’ business and the strategic objectives and aligning them with the companies’ value proposition for whom I have served, I’ve built successful measurable sales scale throughout my career. A few of my key skillset highlights include: ► Strategic Planning & Development ► Channel Partner Management ► Leadership & Development Hi, I’m Rob, a partner sales professional always seeking to expand my professional network. Let's connect!

Experience

  • Hitachi Vantara Ltd. (5 yrs 4 mos)
    • Senior Director, Alliances and Partner Readiness
      Apr 2025 - Present · 1 yr 8 mos

    • United States · Remote
      Present

    • Director - Global Partner Readiness and Emerging Alliances
      Aug 2021 - Apr 2025 · 3 yrs 9 mos

  • Senior Director, ISV Partnerships at Stax
    Jan 2021 - Aug 2021 · 8 mos

    Stax works with ISV partners to integrate credit card payment technology bundled with analytics to show in-depth buying patterns of their customer base, thereby empowering them to make data based business development decisions.

  • Director Global Alliances and Partner Enablement at A10 Networks, Inc
    Jul 2018 - Apr 2020 · 1 yr 10 mos

  • Global Sales Enablement - Channels at Hitachi Vantara
    Dec 2014 - Jul 2018 · 3 yrs 8 mos

    I create, develop, implement and measure global channel business strategies and program plans that succeed by: • Creating and availing resources that not only enable partners, but also empower them to succeed by merging their value proposition and ours to approach the market in concert. • Managing to a regular business planning cadence that ensures consistency of expectations, accountability, acceleration on initiatives that are driving results, and tweaking on those that require course correction. • Building and pursuing trusting relationships with partners so feedback loops are open, clear, and responsive resulting in constant improvement in partner go-to-market strategies. • Working with a cross functional team of internal sales, marketing, operations, and product professionals to develop offerings that ensure partner sales result in maximized revenue. • Driving partner value back into our sales and leadership organizations so that channel value is recognized and exploited to drive sales capacity for our company.

  • Director of U.S. Field Sales at Avnet Technology Solutions
    Mar 2010 - Dec 2014 · 4 yrs 10 mos