Leeuwarden, Friesland, Netherlands
Over the past 18+ years, I’ve been fortunate to work alongside amazing teams, helping businesses grow their e-commerce through thoughtful strategies in traffic generation (SEA, SEO, Socials) and website conversion optimization (CRO, UX, personalization, and analytics). I'm passionate about leveraging AI (ChatGPT, Claude, HeyGen, etc) to enhance marketing and streamline workflows using tools like GTM, Relay42, Zapier & Make, and I'm grateful for the opportunity to support businesses with (Server-side) Analytics Tracking (GA4) and creating insightful dashboards in Mixpanel and Looker Studio. What truly excites me is building a strong testing culture where data-driven decisions lead to real impact, and I love sharing my knowledge to help others succeed. Every project and collaboration has been a learning experience, and I’m deeply thankful for the chance to contribute to meaningful growth. If you’d like to connect or explore how I can support your business, I’d be happy to chat!
Growth & Online Marketing: CRO, GTM, GA4, AI (ChatGPT, etc), Marketing Automation via Zapier & Make, Web analytics & Dashboarding. Operational, Consulting, Coaching, Training & Project Management (Certified Product Owner & Scrum Master)