Daniel Robinson

GROUP CEO at Niche & Bespoke Limited, Deluxe-UK Catering

Birmingham, England, United Kingdom

About

I have now owned and operated my group of businesses for nearly 20 years. In 2007, I decided to start Robinson's Catering Limited. I started out by selling sandwiches & confectionary to offices, this quickly moved into corporate hospitality and then catering for the Education Services which now makes up 70% of our operation. In July 2010, along with my business partner, Wayne Thomson, we opened No9 Church St, serving modern British food championing local suppliers & seasonal ingredients. After three brilliant years, in July 2013 I then moved away from this role and I opened JCR Catering Limited, providing meals to the Freemasons at Severn Street Masonic Hall. JCR Catering was later merged under the umbrella of Robinsons Catering. Robinsons Catering Limited has grown and diversified over the years into many different areas of catering. We added our VIP Aviation arm to the business in August 2018 under the banner of Niche & Bespoke. We are listed with the CAA for In-flight Supplies which enables us to not only offer VIP Executive Aviation Catering but also a variety of other services including Dry Stores & Beverages, Newspapers & Magazines, Flower Arrangements and many more. With our fleet of hi-loader vehicles and vans the opportunities are endless! In November 25 we acquired Deluxe-UK a market leader in private aviation catering, the next chapter will be super exciting!! ✈️✈️✈️ Regards Dan

Experience

  • Group Chief Executive Officer at DeLuxe Catering
    Nov 2025 - Present · 9 mos

  • Chief Executive Officer at Niche & Bespoke
    Feb 2019 - Present · 7 yrs 6 mos

    Aviation, Event & Corporate Caterers based in Birmingham

  • CENTRAL SCHOOLS TRUST (9 yrs 1 mo)
    • Member Board Of Trustees
      Oct 2022 - Present · 3 yrs 10 mos

    • Chair Of The Board Of Trustees
      Jan 2021 - Oct 2022 · 1 yr 10 mos

      Have a wonderful group of people around me, providing great challenge and support, enhancing the lives of many children within our trust Feel privileged to have the honor of being Chair

    • Trustee
      Jul 2017 - Oct 2022 · 5 yrs 4 mos

  • Chief Executive Officer at Robinsons Catering
    Sep 2007 - Mar 2026 · 18 yrs 7 mos

    Contract Caterers based in Birmingham serving Education & Corporate sectors

  • Managing Director at Evolve Technical
    Jan 2024 - Dec 2025 · 2 yrs

    Evolve Technical is a building controls company incorporating air conditioning, ahu’s, gas & electrical works