Greater Munich Metropolitan Area
International Marketing and Brand Director / VP with 27+ years of global leadership experience across B2B and B2C sectors driving commercial growth, customer engagement and brand equity. From launching challenger brands, accelerating scale-ups, and transforming legacy businesses, I have a track record of delivering sales growth in highly competitive markets. I combine a deep understanding of how marketing drives revenue, margin, and customer acquisition, with strong expertise in digital. Focusing on People, Purpose and Customers, I'm known for building and leading highly engaged international teams that continuously improve performance. With a strong growth mindset and a leadership style grounded in performance coaching, I build-up people; improving and expanding the skills and knowledge within my teams and organisations. Having climbed many mountains, I love to help others climb theirs by coaching and mentoring people in different organisations and industries. I enjoy supporting people to improve their skills, achieve their goals and progress in their careers. Message me if you're interested in my support. High level competencies: . Leadership . Marketing . Digital Marketing . Marketing Performance & Effectiveness . Brand Management . Business Strategy & Marketing Strategy . Business & Category Management . Product Marketing & Product Management . Direct-to-Consumer (DTC) & Online Sales . Marketing Communications . Brand Activation . Change Management & Performance Improvement . New Product & Service Launches / Introductions . Retail (Online, Instore, Social) . Consumer Behaviour, Market Research & Insights . Campaigns & Promotions . Partnerships & Collaborations . New Product & Service Creation . Advertising (all formats and media) . Social Media & Influencer Marketing . Marketing Psychology, Neuro Sales & Marketing . Programme & Project Management . Lean Six Sigma 'Black Belt' Incompetencies: . Guitar playing My interests include: health and wellbeing, technology, the creative arts, behavioural psychology, neuroscience, rugby, vinyl, hiking, helles, and pétanque.
Helping leaders to achieve their goals and flourish. Supporting leaders in the following areas: Leadership | Marketing & Branding | Strategy | Digital & AI | Change & Transformstion | Performance Improvement | People Management Mentor on the international "Women In Technology" (WIT) programme.