Mumbai, Maharashtra, India
Creative QC and Optimization: Ensured the highest quality for all marketing creatives, performing detailed Quality Control (QC) checks across diverse formats and channels. Zoho CRM Management: Utilized Zoho to streamline campaign workflows, manage client interactions, and track deliverables, ensuring timely execution of all projects. Campaign Execution for Major Sports Events: Managed marketing campaigns for top-tier sporting events such as IPL, PKL, EPL 23-24, T20 World Cup, WCC 2023, Test Cricket, WTC Matches, Bilateral Series of India, and Hockey World Cup. Entertainment and GEC Campaigns: Worked on campaigns for top entertainment events like the Oscar Awards, Aarya Season 2, Koffee with Karan, and leading TV shows and movies, including Anupama. Multi-Crore Campaigns: Successfully executed digital marketing campaigns with a total worth of over ₹200 crore, ensuring maximum ROI and visibility for each campaign. Cross-Team Collaboration: Coordinated with internal teams such as design, content, and strategy, ensuring seamless communication and execution across departments. Top Brand Collaborations: Worked closely with globally renowned brands, including Apple, Samsung, OnePlus, Vivo, Xiaomi, HP, Dell, Lenovo and more, to deliver high-impact campaigns. Time Management & Efficiency: Managed multiple large-scale campaigns simultaneously, delivering high-quality results within tight deadlines. Data-Driven Strategy: Analyzed campaign performance metrics and optimized strategies to enhance the reach and impact of marketing efforts. Brand Storytelling & Engagement: Developed and executed content strategies that connected with audiences, enhancing brand awareness and customer engagement across various platforms.
Freelance Digital Marketer | Mindful Heart Consultancy, Shalom Royal View Cottage, Lips India As a freelance digital marketer, I manage and execute tailored digital strategies for a diverse range of clients across various industries. Here are some key areas of my work: Key Responsibilities: Customized Digital Campaigns: Craft and execute specialized digital marketing campaigns that align with each client’s brand vision and goals. SEO & Content Optimization: Conduct thorough SEO audits and implement strategies to enhance organic reach for Mindful Heart Consultancy, Shalom Royal View Cottage, and Lips India. Social Media Strategy & Management: Oversee content creation and engagement across multiple social media platforms, ensuring brand consistency and audience growth. Email Marketing & Lead Generation: Design and manage email marketing campaigns that nurture leads and enhance customer retention for each business. Google & Facebook Ads: Plan, execute, and optimize paid advertising campaigns to maximize conversions and return on ad spend (ROAS). Brand Awareness & Audience Engagement: Develop content strategies that resonate with target audiences, focusing on brand storytelling and customer connection. Analytics & Reporting: Monitor performance metrics and generate detailed reports to provide actionable insights, helping clients refine their marketing strategies. Client Communication & Project Management: Maintain strong client relationships, ensuring seamless communication, project tracking, and delivery of marketing initiatives on time.
Developing and Executing Campaigns: Plan, implement, and manage digital marketing strategies across multiple channels (social media, email, Google Ads) to achieve company objectives. SEO and SEM Optimization: Improve search engine rankings, drive organic traffic, and optimize paid search efforts through data-driven strategies. Content Strategy and Creation: Collaborate with design and content teams to produce high-quality content that resonates with our target audience and strengthens our online presence. Performance Analytics: Track, analyse, and report the performance of digital marketing campaigns to continuously optimize and improve ROI. Social Media Management: Manage and grow our social media platforms, including content planning, engagement, and audience growth strategies.
Client Communication: Actively communicated with potential clients, answering their inquiries and ensuring a positive interaction to facilitate interest in Mahindra cars. Detailed Car Specifications: Provided in-depth explanations of Mahindra car specifications, helping clients understand the features and benefits of various models to meet their needs. Lead Generation: Generated leads by engaging potential customers, following up on inquiries, and guiding prospects through the decision-making process. Client Consultations: Effectively communicated with clients, addressing their queries, concerns, and providing customized recommendations based on their requirements. Sales System Management: Worked extensively on Mahindra's proprietary system, ensuring all client interactions and sales processes were efficiently managed and recorded. Client Follow-Up: Maintained regular follow-ups with clients to ensure a smooth sales process, from the initial inquiry to post-purchase satisfaction. Market Knowledge Sharing: Shared detailed insights on Mahindra’s market positioning and advantages with clients, helping build trust and boosting sales conversions.