Robin Fong 方俊强

Managing Director, Asia at Redis | GTM Leader in Data & AI | Driving Growth Across APAC

Singapore

About

I lead and scale high-growth technology businesses across Asia, with over 20 years of experience building and operating enterprise sales organisations across ASEAN, Greater China, Korea, and broader APAC. Currently Managing Director for Asia at Redis, I am responsible for driving regional growth and adoption of real-time data platforms powering modern applications and AI workloads. My experience spans multiple global data and cloud companies including Denodo, Neo4j, MapR, Oracle, and SAP — where I have consistently built and scaled markets, established go-to-market strategy, and led complex enterprise engagements across financial services, government, and large enterprises. I specialise in: 1. Building and scaling multi-country teams 2. Driving enterprise and public sector growth 3. Developing partner ecosystems (hyperscalers and SIs) 4. Positioning data platforms for modern application and AI use cases

Experience

  • Managing Director ASIA at Redis
    Mar 2025 - Present · 1 yr 5 mos

    1. Lead Asia business across Southeast Asia, North Asia, ANZ 2. Drive adoption of real-time data platform for enterprise and AI workloads 3. Build and scale regional GTM, enterprise pipeline, and partner ecosystem

  • Member at Revenue Collective
    Dec 2020 - Present · 5 yrs 8 mos

  • Regional Vice President & General Manager - ASEAN & Korea at Denodo
    Jan 2023 - Mar 2025 · 2 yrs 3 mos

    1. Owned regional P&L and enterprise growth 2. Scaled adoption of data virtualization platform across large enterprises 3. Built and led multi-country sales and customer success teams

  • Neo4j ()
    • General Manager and Head of Greater China 大中华区总经理
      Jan 2022 - Jan 2023 · 1 yr 1 mo

      I joined Neo4j as the first sales person on the ground in Singapore. Together with my capable team, we built the ASEAN business and landed customers from leading financial institutions, telcos, government, logistic companies, among others. In 2022, I was promoted to the General Manager of Greater China, while also retaining my ASEAN sales role. Together with my China team, we won many marquee accounts in the automotive, manufacturing, financial services and telco industries in mainland China, Hong Kong and Taiwan. It has been a great and enriching ride in Neo4j working with the best and committed team.

    • Regional Director, ASEAN
      Nov 2020 - Jan 2023 · 2 yrs 3 mos

  • Vice President, Lumada Data Management & Analytics, Asia Pacific at Hitachi Vantara
    Jun 2020 - Nov 2020 · 6 mos

    Led the Lumada Analytics & Data Management Sales team in Asia Pacific covering ASEAN, Australia, China, Hong Kong and India. Key highlights: 1. Inherited a team from previous management. First order of the day is to bring in fresh vision, vigour and sales execution discipline. 2. Delivered on Q2 revenue and laid a solid foundation for H2 3. New CEO joined and decided to restructure the company that led to the closure of the software sales team In a short span of 5 months, I turned around the team, delivered on revenue commitments and eventually have to let all of them go. This is a valuable experience for me, which cannot be found in any management textbook.