Robin de Cruz

HRBP Indian Subcontinent @ Diversey India | Ex Airtel | Ex Coca-Cola | XISS

Mumbai, Maharashtra, India

About

Qualified HR / IR professional from XISS, Ranchi and a Dairy Engineer as well. - 14+ years of experience in the HR domain. At present working at Bharti Airtel as HR Head for Bihar & Jharkhand Circle. Prior to this was associated with Coca-Cola and have been into multiple roles — comprising of Sales HR for Eastern India, Supply Chain HR Leader for multiple Factories and as Corporate HRBP as well, in my almost Decade long glorious association. My primary objective is always to enable, energize and empower people and to create an inspiring, inclusive & productive work place. I firmly believe in continuous Cultural improvement and linking business with it, as it will result into profitable and sustainable business growth and win-win situation for the organization, individual, environment and society.

Experience

  • HRBP India - Commercial Business at Diversey
    Apr 2025 - Present · 1 yr 3 mos

  • Circle HR Head - Bihar Jharkhand & Odisha Telecom Circles at airtel
    Aug 2021 - Apr 2025 · 3 yrs 9 mos

    As a HR Head my core forte is to Grow my People, enable them on the path to success by keeping Airtel’s interest at large and continuously assimilating the people into organisation’s culture of being Alive, Inclusive and Respectful. Building Teams and make them ready to navigate through changing environments and all the time keeping myself updated with the Business are some of my key priorities.

  • Hindustan Coca-Cola Beverages Pvt Ltd (Full-time · 9 yrs 10 mos)
    • Factory HR Manager
      Apr 2019 - Aug 2021 · 2 yrs 5 mos

      - Industrial relations and compliance. Ability to maintain statutory compliance on Labor Laws - ER- Strategize productivity management Ability to leverage knowledge of methods used for productivity studies like Work Study and awareness of best practices to increase productivity - HR,Workforce strategy Ability to create a strategic workforce plan based on the long term business plan - Three years and above, estimating the people capability - skills and numbers - to support business growth and formulating the approach with the right mix of external hiring and internal talent management. - Business partnering Partnering effectively with Business Leaders and extended team for maximum productivity, effectiveness and engagement.

    • Sales HR
      Nov 2011 - Mar 2019 · 7 yrs 5 mos

      • Provide effective HR/ personnel/ administrative support to the region sales team. • Build strong connect with sales team to effectively partner in building the right values based culture. • Business Partner HR - An integral part of all the business development activities, ascertaining which all branches are cost centers & profit centers, making reports on employee wise turnovers. Working in the market regularly with Sales team to make better HR- employee connect and to have better understanding of business. • Drive effective communication and engagement to ensure that the team is motivated to deliver. • Manage Employee related Headcount, tracking and expenses. • Ensure capability building for the sales team as per development needs & company priorities and create a performance oriented work culture. • Ensure Bench Planning and hiring of right talent to drive the sales agenda for the region. • Responsible for driving core HR processes efficiently and effectively with the sales team to create healthy work environment. • Outsource Management - Employee relations, Employee development, Launching and implementing Reward and Recognition schemes, payroll and leave management, etc • Contract Labour Management: With special focus on Statutory Compliance of all the depots of Bihar, Jharkhand, West Bengal & North-East India; doing regular statutory audits to be on 100% compliance.

  • Siesta Hospitality Services Limited (Full-time · 1 yr 8 mos)
    • Assistant Manager - HR
      Jun 2011 - Nov 2011 · 6 mos

      Business Partner - HR (Western India) Business verticals working with :-- -- Freight Forwarding -- Warehousing -- Domestic Transportation -- Custom House Agents (CHA)

    • Trainee - HR
      Apr 2010 - May 2011 · 1 yr 2 mos

      HR generalist with functional expertise in :- -- Responsible for the entire gamut of HR activities -- Manpower Planning & Manpower Budgeting -- Setting up JD & KRAs on Pan India locations for Executive, Department Head and Managerial level positions -- Training & Development -- Retail Store Training Programs -- Talent Acquisition ( along with the Hiring Lead) -- Talent Management -- PMS on annual basis -- Employee Engagement -- Vendor Management -- Employee Relations & Grievance Handling -- Strategic Consulting, including business plan & sales strategy development. -- Brand development and advertising.

  • Summer Intern at Tata Steel
    Apr 2009 - Jun 2009 · 3 mos

    I had a tremendous and a great learning experience here @ Tata Tubes -- an "SBU of Tata Steel" as summer intern, my project was based on the "Assessment of proficiency of the skilled workforce using four quadrant Toyota model" and hence to find out the skill gap in them and ascertain which all are the areas where training is required. I along with my group had made a significant contribution during our tenure.