Paris, Île-de-France, France
⌚️ +14 ans d'expérience en Marketing, Digital & E-commerce Expertise : Notoriété, Acquisition, Conversion, Rétention, Management, Pilotage stratégie/budget et Gestion de projets d'envergure. 🔍 Notoriété & Acquisition : - Analyse de marchés, positionnement & branding - Accélération de la notoriété - Stratégie publicitaire (online/offline) - Leviers d'acquisition gratuits & payants 💡 Conversion : - Création & mise en marché de produits/services à valeur ajoutée - Gestion de catalogues produits - Optimisation des parcours clients, AB testing & taux de conversion - Animation commerciale & merchandising 🔄 Rétention & Satisfaction : - Stratégie CRM multicanale - Segmentation & analyse de la valeur client - Programmes de fidélisation & omnicanalité - Relation & satisfaction client 📊 Pilotage & Management : - Gestion de P&L, dashboards & KPIs - Management depuis 2012 : structuration d'équipes internationales, développement des talents, gestion de partenaires - Gestion de projets d'envergure : implémentation d’outils, segmentation, programmes de fidélité, stratégie d’acquisition 💻 Formation & Expertise : - Growth marketing - Passionné par le digital, les nouvelles technologies & les marques D2C 🎙 Intervenant, formateur & conférencier lors d'événements marketing, académiques, webinars, podcasts, etc. #Evénements marketing : Snapchat Performance Summit, TikTok lunchs, DNG club, FEVAD, EBG, CX Winter, Salon Emarketing, Semaine de l'influence avec Stratégies, Social Media Club, One to One... #Evénements académiques : EFREI, GEM, Le Figaro Etudiant... #Webinar avec des partenaires : Validity, Ab Tasty, Skeepers... #Publications : LSA, Digirocks... #Podcasts : Audio Days, On train, E-commerce nation, New tone... 👶🏼 Et surtout Papa de deux petites filles! ▶️ Je partage régulièrement sur LinkedIn des contenus sur les évolutions du marché, les pratiques marketing et mes expérimentations. Lien : https://linktr.ee/robincaillaud
Growth | Content | Product | Brand | Customer Care Team of 22 people Direct report to the founder & the CEO >>> https://thefrankieshop.com/ >>> https://www.instagram.com/thefrankieshop (1.6 million followers) >>> https://www.tiktok.com/@thefrankieshop (140k followers) Since the beginning, The Frankie Shop has championed an authentic and intimate relationship with fashion. Founded in 2014 by Française-turned-New-Yorker Gaëlle Drevet, The Frankie Shop has become synonymous with smart, oversized suiting: the trademark style of a signature aesthetic rooted in individuality and unfettered self-expression. Modern and timeless, cosmopolitan and universal, done and undone, Paris and New York, masculin-féminin… Frankie does it all and for everyone. This spirit proved to resonate well beyond NYC. Today, the Frankie Shop is a multinational concept store with locations in both New York and Paris and is carried in top luxury department stores across Europe. In 2022, they launched their men’s and unisex lines, reaffirming their inclusive ethos and irreverent role in the global fashion marketplace. Building upon this momentum, 2023 saw The Frankie Shop collaborate alongside esteemed French artist Thomas Lélu to launch a collection of ceramics with all proceeds going to the Red Cross. Furthering its reach, the brand established a new exciting space within the prestigious Selfridges department store in London. Now, as of 2024, The Frankie Shop embarks on its latest venture—a collaboration with Crosby Studios to bring the essence of Frankie to Sunset boulevard through a pop-up installation. This partnership marks yet another milestone in The Frankie Shop's journey, as it continues to redefine the boundaries of fashion.
J'ai notamment décidé d'aider la start-up de cosmétiques https://kreme-paris.com/
4 entreprises accompagnées dont Kering, Pierre Fabre et Altavia. Retrouvez aussi mes interventions sur le podcast d'On Train sur le CRM, l'influence et la Stratégie d'AB Testing : https://bit.ly/3t08Wqs
Chefclub was launched in 2016 in Paris by 3 brothers who wanted to bring everyone together in the kitchen. Everyone? Literally everyone: beginners, enthusiasts, experts, women, men, teenagers, kids. Thanks to the free distribution of high-quality recipe videos and an innovative positioning between cooking and entertainment, the brand has been growing fast worldwide : over 2 billion views each month and 100 million followers across social networks. We create fun, inspirational, and approachable content, products and services : Content + Community + Commerce-model/ at work. Team of 7 people : acquisition, conversion, retention, customer service
- Management de 6 personnes (organisation, montée en compétences, productivité) - Budget : topline, dépenses online et offline, discount et licences outils - Stratégie branding et performance, animation du calendrier commercial - Acquisition : leviers payants et gratuits (SEA, SEO, social paid, influence, affiliation, programmatique, partenariats, emailing, native ads, push web, content marketing...) - UX/UI/Conversion : projets web et optimisation du CVR, ab testing - Onsite : merchandising et catalogue produits, PIM/DAM - Analytics et reporting - Fidélisation : CRM, valeur client et cohortes, satisfaction client, segmentation...