Dubai, United Arab Emirates
I’m a PMP®-certified Management Consultant and Business Advisor with a results-driven track record in streamlining organizations and reengineering business processes by partnering with leadership and cross-functional teams. My expertise spans project management, business process optimization, and strategic HR practices. I specialize in organizational change management, ERP/CRM/SAAS implementations, and performance management systems, consistently delivering measurable gains in operational efficiency and employee engagement. Throughout my career, I’ve led high-impact consulting engagements across the UAE-driving workflow optimization, digital transformation, and the strategic alignment of HR with broader business objectives. My strengths include gap analysis, data-driven decision-making, and stakeholder engagement, fueling long-term growth and sustainable change. I thrive in dynamic, fast-paced environments and bring a balanced approach of agile and structured methodologies to solve complex business challenges, empower teams, and create enterprise-wide value. Industry Experience: Retail, FMCG, Services, Hospitality & Tourism, Food & Beverage (F&B), Construction, Electromechanical (MEP), Interior Fit-Out, Business Consulting, IT & Technology Services, and Trading & Distribution Let’s connect to explore how I can support your organization in achieving strategic clarity and operational excellence.
As the project manager, I spearhead the growth of HSJB's Consulting division. I lead high-impact projects focusing on process optimization and strategic development to drive sustainable growth and operational excellence. I collaborate with senior management and guide cross-functional teams through complex restructuring initiatives to implement effective, long-term performance improvement strategies. • Client Partnership: Engage with clients across various industries to conduct in-depth assessments, analyze business operations, and uncover opportunities for improvement. • Strategic Development: Create and implement tailored strategic plans, operational frameworks, and initiatives that enhance performance, boost efficiency, and align with organizational objectives. • Consulting Expertise: Provide expert advice on organizational structure, reducing micromanagement, process optimization, performance management, and change management to address clients’ unique business challenges. • Project Leadership: Direct cross-functional teams to ensure timely project execution, meeting scope and quality requirements, while adhering to budget constraints. • Process Improvement: Identify inefficiencies within business processes, conduct root-cause analysis, and implement streamlined solutions that enhance productivity and operational flow. In this role, my focus is on driving impactful change, supporting team success, and enabling clients to achieve lasting improvements and competitive advantage. I identified and diagnosed gaps within the organization, subsequently developing strategic project schedules to address these areas. By scaling organizational growth from a 5% CAGR to 15% CAGR, I achieved a significant revenue growth increase of 38% over two years. This was accomplished through the addition and training of a skilled team of consultants, alongside the introduction of new services, effectively enhancing our key areas of focus.
In my role as a Senior Performance Management Consultant, I lead projects specializing in process optimization and strategy development. I guide teams and clients through complex business restructuring initiatives, working directly with senior management to ensure the successful implementation of long-term performance improvement strategies. With a focus on delivering sustainable results, I help companies achieve operational excellence and growth in a competitive market. • Partner with clients across various industries to conduct comprehensive assessments, analyze business operations, and identify opportunities for improvement. • Develop and implement strategic plans, business strategies, and operational initiatives to enhance performance, drive efficiency, and achieve organizational objectives. • Provide expert advice and guidance on a range of business issues, including organizational structure, neutralizing micromanagement, process optimization, performance management, and change management. • Leading cross-functional teams in executing projects, managing timelines, and delivering high-quality solutions within budget and scope. • Identify inefficiencies in business processes and implement strategies for streamlining operations and improving productivity. Conduct root cause analyses and drive process improvements.
As a Performance Management Consultant, I provide management consulting services to small and medium-sized companies in the UAE, focusing on streamlining and structuring business processes to enhance operational efficiency. I assist clients in analyzing their processes, identifying areas for improvement, and implementing tailored solutions that drive performance optimization. Through close collaboration with clients, I help develop and execute strategies that lead to measurable improvements. • Skilled at gathering and analyzing business data to identify improvement opportunities and create functional specifications. • Proficient in ERP implementation support and using tools such as Google Workspace, Microsoft Project, Excel, Visio, Power BI, SAP, Oracle, and CRM platforms. • Collaborating with Directors and investors to develop Key Result Areas (KRAs) and communicate organizational Key Performance Indicators (KPIs) to relevant departments. •Built and maintained strong relationships with clients, acting as a trusted advisor and strategic partner. •Prepared and delivered engaging presentations, reports, and recommendations to client executives and stakeholders. • Leading change management initiatives and establishing standard operating procedures. Providing support for automation and digital platform integration.
Responsible for supervising overall branch administration and reporting directly to the COO & CEO. Key responsibilities included: • Developing and implementing strategic sales plans to achieve and exceed branch performance targets. • Creating customized growth plans and forecasts tailored to present and future business requirements. • Identifying opportunities for business expansion and customer acquisition, and formulating actionable strategies. • Overseeing and presenting comprehensive reporting for budgets, sales, recruitment, and financial statements at Board meetings. • Approving branch financials and ensuring compliance with organizational and regulatory standards. • Leading a large cross-functional team of over 240 members, including Sales, HR/Recruiters, Admins, and Support Staff. • Conducting detailed market research to uncover sales opportunities and analyze competitor behavior. • Coordinating across departments – Processing, Customer Service, Marketing, and Accounts – to ensure seamless operational flow. • Managing daily branch operations, delegating responsibilities effectively to department heads. • Developing and standardizing Standard Operating Procedures (SOPs) to streamline branch functions and enhance operational consistency. • Designing and executing a performance management matrix to monitor team productivity, set KPIs, and ensure accountability. • Making data-driven decisions to assess and mitigate potential business risks at the branch level. • Leading the transition to a new CRM system, including full integration and user adaptation, in coordination with the head office. • Managing CRM operations, including report automation, analytics generation, and user training. I developed a new branch that quickly became a top performer in sales revenue, achieving an 80% increase in just six months. Additionally, the retention rate improved significantly, decreasing from 50% to 28%.
Managed core HR operations for the Abu Dhabi branch, with a focus on recruitment, compliance, documentation, and performance frameworks. • Handled full-cycle recruitment and onboarding, aligned with workforce plans and business needs. • Defined and enforced HR policies and ensured compliance with UAE labor laws. • Led a team of recruiters, overseeing hiring performance, training, and development. • Maintained and optimized Workday HRIS & ATS, ensuring accurate tracking and documentation. • Managed the filing of employee records (contracts, visas, IDs) and monitored renewal schedules to maintain compliance. • Developed and implemented the SOP framework for HR processes to ensure consistency and efficiency. • Created Job Descriptions (JDs) and defined KPIs and KRAs for various roles in collaboration with department heads. • Analyzed recruitment costs and job portal performance to optimize hiring strategies. • Acted as the link between employees and management for conflict resolution, policy interpretation, and benefits support. • Oversaw documentation integrity, resolving discrepancies swiftly within Workday. • Prepared hiring reports and official communications for leadership. • Designed and implemented performance improvement plans and employee development initiatives. • Supported a fast-paced work environment through collaboration, problem-solving, and meeting tight deadlines. Received the ADNOC HSE award for successfully managing 2,800 personnel during the COVID-19 pandemic. Oversaw the BIFP project without any manpower delays, strictly adhering to AUH health and safety restrictions and laws during the COVID-19 outbreak. Recipient of the CPECC Appreciation Award for outstanding performance and significant contributions to the successful completion of the BIFP Project.
Collaborated with the Human Resources Manager to support daily HR functions and maintain HR systems. • Partnered with Functional and Project Management teams on a multi-million-dollar project, aligning HR operations with project goals. • Evaluated existing HR processes and recommended improvements to enhance operational efficiency. • Contributed to workforce planning and talent deployment strategies. • Oversaw Talent Development and Management, including succession planning and career development initiatives. • Facilitated onboarding, induction, and orientation programs to ensure seamless employee integration. • Drafted Job Descriptions (JDs), defined Key Performance Indicators (KPIs), and developed Key Result Areas (KRAs) across departments. • Supervised the Performance Management System (PMS) and ensured timely evaluations. • Prepared monthly employee payroll sheets in coordination with finance. • Developed and updated Standard Operating Procedures (SOPs) for HR functions. • Created new HR policies and reviewed existing ones to ensure continuous improvement and compliance. • Designed and managed employee rewards and recognition programs. • Handled employee relations matters, addressing grievances professionally and maintaining a positive work culture. • Generated manpower and headcount reports for leadership review. • Managed daily camp-related requirements and ensured workforce welfare. • Oversaw procurement of office stationery and supplies. • Supervised vendor management and coordinated all vehicle-related operations.
Led full-cycle recruitment for IT positions across North America, specializing in Network Infrastructure, Application Development, and SAP Modules. Delivered end-to-end hiring solutions for contract, full-time, and Corp-to-Corp roles within a dynamic, fast-paced environment. • Managed full lifecycle recruitment – sourcing, screening, interviewing, and onboarding candidates for technical roles across the US and Canada. • Specializing in placing professionals in Network Infrastructure, SAP (all modules), and Application Development projects. • Partnered with VPs, Directors, HR Business Partners, and legal/global mobility teams to align recruitment strategies with organizational goals. • Recruited for W-2 contracts, Corp-to-Corp, and full-time roles, demonstrating flexibility and agility in hiring strategies. • Designed and deployed custom recruitment processes for global and domestic hiring, ensuring top-quality placements across various technical domains. • Conducted all aspects of technical recruitment, including consultant pre-qualification, resume formatting and submission, interview coordination (WebEx, Skype, Bridge-line), rate negotiation, and closing. • Utilized platforms such as LinkedIn, Monster, Dice, Zoho Recruit, and internal databases to source top talent. • Maintained candidate pipelines and ensured accurate database records for ongoing and future hiring needs. • Demonstrated the ability to manage multiple open roles simultaneously while maintaining strong communication with hiring managers and stakeholders.
Served as the HR lead for the Trivandrum branch, closely collaborating with senior management to drive strategic HR initiatives and ensure smooth operational execution within a fast-paced technology environment. • Led end-to-end recruitment processes, from sourcing to final selection, ensuring timely and effective hiring across functions. • Addressed employee grievances and implemented retention strategies to maintain a positive and engaging workplace culture. • Actively organized and participated in employee engagement programs to boost morale, satisfaction, and organizational commitment. • Managed performance reviews, supporting staff development and aligning outcomes with organizational goals. • Designed and monitored KRAs and KPIs to evaluate performance and drive accountability across departments. • Developed and implemented Standard Operating Procedures (SOPs) to optimize and standardize HR processes. • Oversaw the complete employee lifecycle, including onboarding, orientation, training, event planning, and offboarding activities. • Coordinated performance appraisals and contributed to career development planning for high-potential employees. • Managed attendance and leave records, ensuring accuracy and compliance with internal policies. • Handled Mediclaim settlements, employee exits, and final settlements. • Maintained vendor relationships, evaluating and supervising external partners for HR services and operations. • Worked extensively with SAP ERP, providing backend support for HR functions and collaborating with the SAP implementation team.