Sydney, New South Wales, Australia
Energetic and Enthusiastic young professional, passionate about sports and broadcast media along with advertising, marketing and strategy. Inquisitive about consumers and brands which form a core impetus for any objective. Areas of experience include a mix of account planning, marketing and brand solutions, advertising and brand strategy along with strategic planning. Flexible and collaborative work style with a desire to have individual development and impact!
▪ Design sales models and strategies for the Sales Team for their pitches in genres of Cricket, Football, Formula 1, International Tennis and other new properties acquired by STAR Sports in the field of Hockey (HIL), Kabbadi (PKL) , Tennis (IPTL) and Football (ISL) ▪ Work closely with various rights holders (English Premier League, ICC, ISL, IPTL, IBL, HIL) to ensure maximum returns as a broadcaster ▪ Solely responsible to work on innovations and strategies for the Sales Team to help them achieve steep revenue targets ▪ To ensure parity between the sales requirements and client expectations while maintaining the programming hygiene and keeping in mind the restrictions of various sports bodies ▪ Single point of contact for the Marketing Team while planning the marketing campaigns and media plans on behalf of the Sales Team ▪ Ensure the deliverables promised to clients are actualized and implemented by various departments ▪ Plan and execute B2B marketing campaigns to promote the properties on the network
▪ Work closely with brands to associate with various properties on the network by providing effective and seamless integration ideas and brand solutions ▪ Create and manage on-air innovations along with the production teams : on-site as well as from transmission ▪ Sole point of contact between the sales, operations, marketing and programming teams on the various features and other deliverables of the live events ▪ Work closely with the Legal and Acquisitions Team to understand and communicate to the Sales Team on the format, rules and regulations of various boards along with the monetization possibilities