Paris, Île-de-France, France
As Global Press, Influence & Events Assistant at Maison Francis Kurkdjian within the LVMH Group, I support international communication strategies and strengthen the Maison’s visibility across press, influence and events worldwide. Alongside my role, I am pursuing the Mastère Spécialisé® in Fashion & Luxury Management at the Institut Français de la Mode, building a comprehensive 360° expertise in luxury PR to shape the image and influence of prestigious Maisons.
Press - Management of international press database. - Drafting, translation and design of press releases. - Management of Francis Kurkdjian’s interviews. - Compilation of weekly and monthly press review. Influence - Update of influencer database based on performance assessed on Lefty. - Coordination of personalized seeding and gifting with Lucien Pagès. - Identification of profiles aligned with brand values on Instagram and TikTok using Lefty analytics. Events - Organization of Francis Kurkdjian’s 30-year career celebration through a 2-day press & influencer trip: opening night of the Perfume, Sculpture of the invisible exhibition at the Palais de Tokyo, visit of the Sèvres Manufacture, masterclass at the Shangri-La led by Francis Kurkdjian himself, and Dîner Rouge at Ducasse Baccarat. - Hosting of VIPs at the Palais de Tokyo opening including Anne-Sophie Pic, Michèle Laroque, Camélia Jordana, Stephen Jones, Cyril Teste, Sati Spivakova, Iris Van Herpen. - Hosting of top-influencers including @jarinpat, @ryryprevedel, @danielmillar_, @biblesumett, @samfnch, @kilokish. - Delivery of event results generating 1.2K+ social media posts, 47.9M impressions, 6.6M reach, €2.2M EMV and €2.9M AVE. - Organization of the ICON(S) documentary avant-première event at L'Olympia celebrating the creation of Baccarat Rouge 540, followed by a cocktail reception at Carré Édouard VII with leading international influencers including @tonimahfud, @nilskue, @artem_den, @demipant. - Delivery of event results generating 397+ social media posts, 15.3M impressions, 6.1M reach and €753K EMV. Analyses - Monitoring of press and influence KPIs on Lefty. - Development of post-events reports, dashboards and competitive benchmarks. - Contribution to global press performance, generating €5.1M AVE and 1,116 press clippings between January and April 2026, compared with €3M AVE and 829 clippings during the same period in 2025 (+70% AVE, +35% clippings).
Press - Creation of global PR kits for key brand moments: Première launch, Power Talks 2023, Sydney Sweeney announcement, International Women's Day, New Elixir Ultime launch, K-Scan launch, Kérastase 60th anniversary. - Coordination of media interviews following Sydney Sweeney’s nomination as global brand ambassador. - Development of strong press relationships, resulting in major coverage in Vogue France (Power Talks 2023) and Harper’s Bazaar France (Sydney Sweeney announcement). - Collaboration with agencies and copywriters to ensure aligned storytelling across markets. Influence - Support in ambassador casting strategy with a Gen Z focus: Emily Ratajkowski, Sydney Sweeney, Ebonee Davis, Yang Mi. - Research and identification of new Instagram and TikTok influencer partnerships. - Coordination with local markets for seeding to macro-influencers (such as @vitalvillarrubia, @sebastianchlodnicki) and VIPs (such as DJ Snake and Halle Bailey). - Trend monitoring (e.g. Olivia Rodrigo x Glossier), content validation, and follow-up on post-production for Power Talks. Events - Organization of Power Talks 2023 in Paris at Palais de Tokyo and Bonnie Club: +200 guests, +40 macro-influencers, +20 markets. - Management of venue scouting, agency coordination (Karla Otto), scenography and guest experience. - Oversight of end-to-end logistics for international hairstylists. - VIPs management: full planning and dedicated personal assistance for two international guests, including travel logistics, scheduling, and on-site presence throughout the event. Digital - Implementation of the global editorial calendar for Instagram, TikTok and LinkedIn. - Writing of social captions and coordination of content briefs for digital landing pages. Analyses - Creation of press and social media performance reports using Traackr. - Competitive benchmarking across beauty and haircare brands. - Consolidation of market insights and recommendations for strategy alignment.
Sales ceremony - Client welcoming and storytelling at the iconic 22 Avenue Montaigne store. - Payment handling, enhancement of purchases, and transmission of client data to the CRM team. - Clienteling through thank-you follow-ups and invitations to in-store events. - Gift wrapping enhancement, distribution of fragrance samples to loyal or purchasing clients. - Application of cross-selling and up-selling techniques. Store briefings and training - Participation in daily briefings on product animations and store updates, including new Women’s Ready-to-Wear collections, fragrance launches such as Pacific Chill (May 2023), and key fashion news. - Physical product presentations and internal trials to improve client interaction. - Training on brand heritage, artistic direction, and product universe. - Learning of sales procedures, transaction flows, and payment systems. Performance objectives - Definition of qualitative and quantitative goals in alignment with the store manager. - Fulfillment of performance objectives with a focus on client satisfaction and commercial excellence.
Operational marketing - Creation of 360° launch strategy decks tailored to the Travel Retail EMEAI zone. - Focus on key launches: Rénergie H.P.N. 300-Peptide Cream and La Vie est Belle Iris Absolu. - Development of advertising pages for airport magazines and duty-free POS. - Coordination with creative and translation agencies for the delivery of visual assets. - Distribution of Beauty Tech materials and merchandising tools to sales teams. - Sending of updated video and visual content to POS teams. - Regular updates to the Lancôme Travel Retail EMEAI catalog. - Maintenance and distribution of product sheets via Salsify to international retailers. Communications - Management of the image and video bank on Opéra. - Organization of Happiness Week in September 2022 to celebrate the 10th anniversary of La Vie est Belle, with daily brand activations. - Participation in the Travel Retail EMEAI Seminar in Chantilly (November 2022), supporting management teams. - Drafting of press releases for events in the Travel Retail zone, published in The Moodie Davitt Report. - Writing and publishing internal posts for Beauty Advisors across the EMEAI region. - Monitoring community engagement: views, likes, comments, and engagement rates. Analyses - Monthly analysis of sell-out performance (WOB), by range and by market. - Creation of rankings: bestsellers, top ranges, and high-performing markets. - Drafting of strategic insights and operational recommendations for the zone.
CRM - Management of the omnichannel contact plan (email, SMS, mail). Creation of newsletters including selection of visuals, packshots, and editorial content. Routing via the CRM platform Splio. - Planning and execution of campaigns targeting clients in France, Germany, Italy, Spain, the UK, and the rest of Europe. - Creation of targeting filters, implementation of A/B testing, and refinement of CRM strategy. - Implementation of automated trigger and replenishment campaigns. - Definition of a campaign roadmap for Diptyque’s 60th anniversary. Integration of archival content into CRM newsletters. - Preparation of CRM strategy for Le Grand Tour and other brand milestones. - Design and launch of campaigns for key commercial moments: Valentine’s Day, Mother’s Day, Father’s Day, launch of Orphéon (March 2021), Ilio (June 2021), and Eau Rihla (July 2021). Analyses - Analysis of CRM KPIs on Excel: open rates, click-through rates, conversion rates, retention, and unsubscribe rates. Drafting of conclusions and strategic recommendations. - Database-level analysis and customer segmentation by loyalty tier. - Creation of a map of client residence zones in London and definition of localized marketing actions based on the results.