London, England, United Kingdom
Experienced senior Product Marketing and Sales Solutions manager with a demonstrated history of working in digital roles. Skilled in Native, Search and Programmatic advertising, with a keen focus on data, content and ad tech.
* Discover and distill market feedback, industry trends and competitive intelligence that open up strategic opportunities related to key Yahoo growth drivers, and enhance existing products. * Develop supply and vendor partnerships where Yahoo solutions do not provide market access * Be an evangelist for the DSP product portfolio, supporting the business with strategic clients at external meetings and participating at industry events * Partner with Sales and Ops teams to drive understanding and adoption of our DSP capabilities with customers. * Bring new product features to market across international markets, including the creation of sales collateral and messaging, workflows and best practices in order to drive product adoption * Collaborate with Learning & Development teams to develop and deliver training programs that set Sales and Ops teams up for success * Work closely with Trade Marketing (B2B Marketing) to build content to amplify product messaging through external channels.
* Partner with sales teams to drive ad product understanding and adoption with customers. * Develop sales collateral and messaging, workflows and best practice guides in order to support teams to grow adoption of Yahoo’s advertising products suite in international regions. * Act as an in-market product specialist resource for sales teams, focused on supply/demand activation and retention by presenting in strategic sales meetings first-hand. * Be an evangelist for the ad product suite and supporting the sales teams with complex and strategic clients at sales pitches, external meetings and events. * Distill and surface market feedback and competitive intelligence to product teams for new and existing products. Partner with the Global Product Marketing teams and Product Managers to drive the launch and go-to-market strategies of products and feature enhancements in the international regions. * Identify regional and vertical growth opportunities through data-driven insights and formulate scalable pathways to grow product adoption. * Collaborate with the Learning & Development team to develop and deliver training programs to further product knowledge within Sales. * Develop content with the Learning & Development team to train customers on our advertising platforms. * Work closely with Trade Marketing (B2B Marketing) to build content to amplify product messaging through external channels.
• Partner with sales teams to drive Native Ad product understanding and adoption with customers. • Identify regional and vertical growth opportunities through data-driven insights and formulate scalable pathways to grow product adoption. • Act as an in-market product specialist resource for sales teams, focused on activation and retention. • Distill and surface market feedback and competitive intelligence to product teams for new and existing products. • Partner with the US Product Marketing team and Product Managers to assist in the launch and go-to-market strategies of products and feature enhancements in the EMEA region. • Collaborate with training resources to participate in training programs to further product knowledge within Sales. • Be an evangelist for the ad product suite and supporting the sales teams, where required, at sales pitches, external meetings and events. • Work closely with Trade Marketing (B2B Marketing) to support their efforts to amplify product messaging through external channels. • Help in developing sales collateral and messaging, workflows and best practice guides in order to support teams to grow adoption of Oath’s advertising products suite in EMEA.
• Partner with sales teams to drive Native Ad product understanding and adoption with customers. • Identify regional and vertical growth opportunities through data-driven insights and formulate scalable pathways to grow product adoption. • Act as an in-market product specialist resource for sales teams, focused on activation and retention. • Distill and surface market feedback and competitive intelligence to product teams for new and existing products. • Partner with the US Product Marketing team and Product Managers to assist in the launch and go-to-market strategies of products and feature enhancements in the EMEA region. • Collaborate with training resources to participate in training programs to further product knowledge within Sales. • Be an evangelist for the ad product suite and supporting the sales teams, where required, at sales pitches, external meetings and events. • Work closely with Trade Marketing (B2B Marketing) to support their efforts to amplify product messaging through external channels. • Help in developing sales collateral and messaging, workflows and best practice guides in order to support teams to grow adoption of Oath’s advertising products suite in EMEA.
Work independently to identify and prioritize opportunities for improved campaign performance and growth across a set of Yahoo’s highest value Search & Native accounts, from the Mid-Market to the world’s largest brands. Communicate directly with advertisers in the Travel vertical to promote behavior that grows spends and also ensures long-term client success. Partner closely with Account Managers, Account Directors, Demand & Strategy teams and other internal team members to provide best-in-class service to clients. Demonstrate expertise with respect to product knowledge, policy guidelines and marketing best practices in the Travel vertical. Participate in ad-hoc projects including development of best practices, strategic use of new products and features and general initiatives to retain and grow spend.
• Creative Vertical Lead for Travel in Yahoo!’s UK Search Creative Strategy team, working in conjunction with Account Managers, Agencies and clients directly to deliver bespoke PPC campaign optimisations on the Bing Ads platform. • Responsible for managing and optimising the PPC campaigns of some of the biggest global Travel advertisers. This optimisation work involves using category insights and best practice techniques to deliver accounts as much relevant traffic as possible, whilst maintaining a strong ROI for the client. • Key advertisers in my book of business include: Booking.com; RentalCars.com; Expedia; Hotels.com; eDreams; HouseTrip.
• Senior member of Yahoo!’s UK Search Creative Strategy team, working in conjunction with Account Managers to deliver bespoke PPC campaign optimisations on the Bing Ads platform. I am vertically aligned to the Finance category. • Responsible for managing and optimising the PPC campaigns of some of the UK’s largest online Finance advertisers. This optimisation work involves using category insights and best practice techniques to deliver accounts as much relevant traffic as possible, whilst maintaining a strong ROI for the client. • Key advertisers in my book of business include: Go Compare; Confused.com; Direct Line; Churchill; Capital One; Insure & Go; Halifax; Lloyds; LV; Norton Finance. • Other work undertaken includes: producing monthly Vertical Insights for the Finance category (posted here: http://advertisingcentral.yahoo.com/en_GB/news/search-insights/finance); using Hitwise subscription to deliver customised industry, website and search term trends for clients; presenting to agencies or at Bing Ads Academy events; delivering tool/platform training; working on initiatives with other Yahoo! teams internally such as DR or Display.