Brussels Metropolitan Area
As Director General of the Federation of European Data & Marketing (FEDMA), I manage one of the most respected trade associations in Brussels on privacy, data & marketing. Our mission is to promote responsible and effective data-driven marketing across Europe. Reach out to know more. I also manage the Global Data & Marketing Alliance (GDMA) and am the Vice-Chair of the Board of the European Interactive Digital Advertising Alliance (EDAA). I am also the Chair & Spokesperson for Democrats Abroad Belgium, the international arm of the US Democratic Party. With over a decade of experience in privacy, marketing and human rights, I have successfully coordinated multiple projects and publications various international organizations, showcasing my strategic communication, project management, and leadership capabilities. I speak fluent English, French, and Italian; and love traveling and communicating with others.
Communications Associate [Strategy, Analytics, Media Relations] - Democrats Abroad Belgium Aim: Help Democrats Abroad (DA) reach US citizens living abroad in registering to vote in US elections https://www.votefromabroad.org/
I lead FEDMA's commercial relationship with existing members and prospects and I manage FEDMA's communication, financial and operational efforts.
Drafting and implementation of ambitious Communication Strategy Management of online channels (social media, newsletters and website) Graphic design and layout of activity report and other creatives Organisation of the annual Summit aimed at industry actors Project leader on Consumer Research (link below) Manage media relations Overall raise awareness on the importance of the EDAA Programme by providing transparency, choice and control to consumers over their data in online advertising with the ultimate goal of bridging the trust gap.
I coordinate GDMA's strategy and priorities, which gathers 27 Data and Marketing Associations around the world.
• Coordination of EuroMed Rights’ communication strategy on its several themes (migration, gender equality, freedom of association, and economic & social rights) and its focus countries/regions (Egypt, Turkey, Syria, Maghreb & Palestine and Israel) • External communication: o Online presence: website updates (including HTML coding) & user-friendliness, o Search Engine Optimisation, back-end metadata, monthly newsletter & social media management to increase the organisation's visibility on search engines • Internal communication: increase cooperation & fluidity of communication between 40 colleagues in 4 countries, monthly online presence news • Relations and collaboration with EuroMed Rights’ 80 members in over 30 countries • Writing, editing, proofreading & layout of various publications: press releases, alerts, reports, newsletters, SEO statistics reports, factsheets, annual report, etc. • Campaigns: design, launch, maintenance and follow up of 2 campaigns: one raising awareness on human rights defenders in Egypt ("Human Rights Behind Bars" campaign) & another on promoting the Istanbul Convention as a major tool to fight for gender equality and against all forms of violence against women in the euro-med region + maintenance and follow up of an additional campaign on migration issues (Frontexit campaign) • Database management: update & manage internal database