Amsterdam, North Holland, Netherlands
I am a Growth Marketing & Operations Professional with close to 14 years of international experience across industries like Advertising, Online food delivery, Events and E-commerce, Telecom & Automotive space. I have supported & enabled businesses to grow and scale their revenues and profitability setting impactful Marketing strategies & Operational systems. Brief summary of my professional experience and characteristics: • Diverse experience in New Business incubation, Sales & Growth Marketing and Stakeholder Management • Been part of business turn-around, building a new business model and scaling businesses strategically and operationally • Love working with Tech & hence have a strong background in working with Product Managers and technical teams across different functions • Go-getter & customer focused mentality, with data driven decisions as the foundation to everything Having tried a start-up myself and also a start-up experience of building teams from scratch with 3 different companies, I have learnt and grown through the hardest of challenges in running a business which has helped me produce great results. It has helped me hone my analytical and Stakeholder management skills at different levels always backed with empathy. On a personal front, i am a hardcore football lover and an ardent fan of Manchester United Football Club.
• Represented the EU Market operations team during new Platform Rollout for Ecom business. Responsible for driving business and technical conversations and alignment between Market and Product teams and be the central POC for onboarding the market teams on new platform • Leading the project for driving correct Product visibility Online for Ecom business by building a Power BI dashboard from scratch for Top 7 EU countries. Conceptualized, planned and executed the project by driving extensive Collaboration & Stakeholder management with teams like Trading, Product, Platform operations & Automation • Driving Inventory Visibility - Collaborating with Product teams to build proactive/reactive monitoring and actioning via Kibana dashboards to maximize the conversion on demand to available stock for consumer.
* Overseeing the daily management of operations and campaign management working in coordination with Sales, Media buying and Product team * Collaborating with Product owner on driving development projects and products and running sprints * Strategy building for team growth, client budget fulfillment, quality assurance and customer success management. * Responsible for optimizing processes, technology & design * Reporting and Data analysis to continuously improve campaign revenues and build for sustained scalability. * Efficient working with and analyzing bulk data files AffilyAds is a full-service lead generation agency backed by some of the top names in performance marketing. We create tailor-made, opt-in lead generation campaigns to identify real people with real interest in your product or service. We specialize in continuous optimization that results in an increased ROI and a steady volume of quality leads, working with you as a direct partner to provide you quality at scale.
* Overseeing the daily management of operations and campaign management working in coordination with Sales, Media buying and Product team * Collaborating with Product owner on driving development projects and products and running sprints * Strategy building for team growth, client budget fulfillment, quality assurance and customer success management. * Responsible for optimizing processes, technology & design * Reporting and Data analysis to continuously improve campaign revenues and build for sustained scalability. * Efficient working with and analyzing bulk data files
Our mission is to help Businesses grow and scale their Profitability leveraging the Online/Internet industry. We do this by generating new leads and nurturing the relationship with existing leads hence creating a sustainable & profitable business structure. * Building & managing campaigns with paid search * Building Automations between payment gateways, landing pages/websites, email marketing systems, E-learning platforms and more. * Strong Relationship building experience using Email marketing as well as in-person. * Generating ROIs of 3-5 times consistently via continuous optimization and evolving strategies.
• Built a team of 4 from scratch and created predictability into Onboarding process leading to a better forecasting for the sales team increasing the monthly onboarded accounts by 50% • Set up a centralized and scalable support channel for top 25 Enterprise brands by collaborating with and managing cross functional teams driving governance and execution leading to 57% reduction in the partner tickets resolution time. • Project managed the scale-up for McDonald’s, Subway and Café Coffee Day India which contributed to a huge portion of the overall Enterprise India Business. • Played a huge role in Conceptualizing and Managing the Online Marketing campaigns with the Performance Marketing team for the major brand launches like Subway, McDonald's, Burger King and Cafe-Coffee Day. • Led the Compliance for 100+ Enterprise brands comprising 5000+ accounts ensuring 100% adherence on all parameters • Streamlined the operational structure across Enterprise business by removing inefficiencies in systems/processes and driving automation. Brought more transparency and governance resulting into a better actioning