Las Vegas, Nevada, United States
Senior Sales & Marketing Executive with over 20 years of experience in driving exponential sales growth within the tourism industry. Adept at leveraging digital strategies, multicultural insights, and market expansion initiatives both domestically and internationally. Fluent in English, French, Arabic, Russian, Greek, and Italian, with a strong background in diverse client engagement and strategic partnership building. Proven track record in leading high-performance teams, managing multi-office operations, and delivering successful outcomes in sales and marketing tourism objectives. AREAS OF EXPERTISE INCLUDE: Digital e-Commerce strategies Client Database Administration Sales & Marketing Management Multi-Office Operations P&L Management Product Development & Launch Budget & Forecasting Google Adwords & Analytics Client Diversification/Market Expansion
Key contact for Nevada tourism stakeholders, managing domestic and international relations. Spearheaded rural grant development initiatives and led strategic planning to enhance rural destination management and event management across Nevada.
Directed global sales and marketing efforts, focusing on small group and custom travel to national parks. Implemented CRM systems and dynamic pricing strategies, achieving notable revenue growth and brand recognition in adventure travel markets.
Led corporate sales and marketing for the world’s largest helicopter and airplane tour company servicing the Grand Canyon. Managed extensive market planning and digital e-commerce strategies that increased online sales and reduced transaction costs significantly, contributing to a substantial revenue increase from $11M to over $170M.