s-Hertogenbosch Area
I am Chief Marketing & Commercial Officer at Straumann Group, leading a global organization focused on experience‑led, sustainable growth across the dental and medtech ecosystem. My mandate spans brand, digital engagement and eCommerce, commercial and service excellence, and global marketing operations—integrated into a single growth system that aligns customer experience with revenue creation. My role spans enterprise growth decisions, aligning customer experience, commercial execution, and long‑term value creation at Group level. Together with my teams, we design seamless end‑to‑end journeys, enable the field with actionable insights and tools, and convert demand into a resilient pipeline that supports long‑term value creation. In 2025, we accelerated impact across the Group through stronger cross‑functional orchestration, major global events with sharper customer focus, and new internal and external platforms such as ProTalk and Culture & Coffee. This work was externally recognized, with Straumann teams named finalists across multiple categories in the Gartner Marketing & Communications Awards, reflecting measurable business outcomes in digital commerce, demand generation, analytics, and AI‑driven innovation. My role combines the strategic impact of a CMO and CCO, and my leadership style is grounded in building high‑performing, psychologically safe teams with a strong Player–Learner mindset. Beyond Straumann, I speak at CXO forums, mentor emerging leaders, and advocate for responsible, data‑driven marketing as former President of the DDMA.
Scope: Brand & Marketing Excellence; Demand Generation; Digital Engagement & eCommerce; Commercial & Service Excellence; Social & Content Built an experience‑led growth engine across brand, demand, digital, eCommerce, and field enablement—aligning outcomes, measuring impact, and communicating results transparently. Launched ProTalk and Culture & Coffee to elevate expert and clinician voices; refreshed social and content formats to expand reach and engagement. Improved commercial execution and customer satisfaction through sales‑enablement adoption and simplified digital journeys—making value visible in the numbers while keeping the story human. Strengthened culture and leadership by embedding Player–Learner behaviors, transparent collaboration, and psychologically safe, high‑performing teams.
Leading digital marketing and eCommerce transformation in Health Systems, D2B & D2B2C space for all of Philips. Supervising 60+ direct headcount, a community in markets and clusters/businesses of 300+ and over 200 IT/Technology resources in partners, multi million IT and media budget and responsible for eCommerce channel P&L for Philips globally (1B+). Focus areas include: 1. Brand awareness & eCommerce Sales Growth 2. Customer experience and NPS Growth 3. Marketing awareness and lead management (MQL to Opportunity Growth) 4. Employee Engagement 5. Accelerators and Digital growth lab ownership to drive new business ideas at speed with scale
Overseeing following capabilities enabling D2B, D2C, D2B2C and overall marketing growth; 1. Activation, Analytics and Personalization 2. Customer experience and eCommerce (incl. Marketplaces) 3. Marketing Automation, Demand Generation & CRM 4. Marketing Excellence, Content & Translation enablement Next to that led the marketing stream as part of the domestic appliance separation.
As Global Lead Digital Marketing & eCommerce Business Partner B2B & B2C, part of the Digital Leadership Team, responsible for providing thought leadership and focused on enabling and accelerating Philips’ transformation into a digital company! Responsible for aggregating the digital needs from the business groups. Drive standardization of digital marketing in pre-sales, sales and post-sales across these businesses. Enable change management into the broader marketing community worldwide. Drive adoption of new ways of working, tools, processes, capabilities. Collect and share best practices. Work closely together with the Digital Capability teams and the marketing and business leaders in the Business Groups to define and deliver best in class digital end to end experiences. Drive an overall strategic direction for Philips and consolidate the strategic plans and digital business needs into an overall digital strategy and roadmap. Lastly responsible for managing the digital transformation program value case & total (IT & Marketing) digital budget. Next to that E2E capability lead for .COM, Portals, Mobile/Apps and Content.
President Data Driven Marketing Association (DDMA), which is the biggest trade organisation for data and marketing for the data driven marketing industry in the Netherlands, one of the fastest growing sectors of industry in Western Europe.
Drive and manage the strategic digital activities for Omron’ business lines and regions in alignment with the goals and initiatives of the global digital strategy. Accountable for the redesign of the Omron Europe site and localization of the country sites including building and managing a team of digital specialists within the countries. Developing and deploying integrated marketing communication campaigns within Europe.
Accountable for defining and implementing the Integrated Marketing Communications plan. Responsible for the roll-out of segment marketing and business development initiatives including set-up of the Benelux call centre for lead generation. Responsible for the Benelux digital strategy and part of the global eChampion team. Managing a team of MarCom, marketing professionals and call center agents. Responsible for event management and marketing budgets.