City of Cape Town, Western Cape, South Africa
I’m a graphic designer and digital marketer with over 20 years of experience. I create and enhance user experiences for many different mediums of communication. I have worked predominantly in the digital sphere. I enjoy creating practical solutions that inspire, delight and convert interest into action. I strive to get the brands that I work on, closer to being consistent, coherent, accessible and engaging. I enjoy solving complex design problems and creating beautiful solutions. These problems often involve spatial, branding and usability issues. Optimal customer journeys are always key.
Design from Cape Town offers a personalised approach to marketing for small and medium sized businesses as well as quick turnaround design for larger companies. I have been operating the company as a freelance design business which is now growing into a branding agency that can accommodate strategic user centered solutions for any brand.
Pattern design for fabrics and wallpapers. www.fabrics-wallpapers.co.za
Design of websites and assorted promotional material. I set up the CSS driven templates from scratch after my designs are approved and then convert them in .Net Masterpages. Some of our sites run in a CMS and I set up those as well. I'm also involved with many aspects of SEO and building of the brand. Working as part of the marketing team as implementer as well as strategist. We have tried to develop a strong global brand. Duties include meeting design deadlines for creating banners and promotional material on a daily basis, becoming involved in various campaigns as required, troubleshooting and damage control, researching material for new website design, revamping design work on existing websites and other ad hoc design work. I am also responsible for coding the front end of all of our sites. This includes setting up templates in a .Net framework, menu development, SEO implementation, setting up blog software when content management is required, animation etc.
I was involved in all aspects of online marketing including mailers and new websites.