Monterey, California, United States
A results-driven director, C-Level Executive with extensive experience in monitizing revenue growth, exceeding sales targets, and implementing impactful strategies to maximize business outcomes. My career is defined by a proven track record of success in leading cross-functional teams in B2C and B2B environments, driving SaaS-based solution sales, and achieving market share dominance within highly competitive industries. As an analytical planner, I excel at identifying business development opportunities and crafting tailored solutions that drive profitability and long-term growth. My leadership philosophy emphasizes collaboration, robust communication, and fostering relationships across business lines to unlock full organizational potential. Strong financial planning, forecasting and budgeting managing experience to maintain corporate P&L objective and drive net to gross profit. Prior experience with bargaining units, negotiations and leading union and non-union teams. I bring a comprehensive understanding of business operations and high-growth strategies to every role. Key Achievements • Directed operational strategy across multifaceted teams in areas such as development, data science, business intelligence, website management, marketing (including Amazon, SEO, SEM, OTT, and display), SaaS sales, CRM systems, and digital transformation. • Consulted organizations on operational efficiencies, business development benchmarks, customer engagement/retention, market share expansion, and acquisition opportunities. • Successfully implemented EOS (Entrepreneurial Operating System), including Traction tools and L10 meetings, which enhanced stakeholder performance, facilitated effective goal-setting, and addressed key challenges in a high-growth environment. • Oversaw P&L management with full accountability for financial performance, including budget forecasting, cost control, and profitability analysis, ensuring alignment with organizational goals. • Developed and reviewed financial documents, including quarterly and annual reports, audits, and operational budgets, providing actionable insights to improve fiscal efficiency and drive informed decision-making. With a focus on strategic leadership and measurable outcomes, I enable businesses to thrive in today’s dynamic, technology-driven markets.
Gather and analyze consumer purchasing behavior, market data, online shopping data, conversion data, and consumer research data to execute a sophisticated strategy based PMA and consumer demand. I facilitate quarterly rocks and maintain cross department scorecard to track efficiency and attainment of Agency directors and managers, while maintaining corporate standards and ethics. Implemented Direct to Consumer Marketing Strategies and Processes that transformed a twelve store franchised automotive group to over 29 stores in 9 years with total annual revenues exceeding a billion dollars. Constructed Consumer Pii and Consumer Shopping Data in Secure AWS Cloud Data Silos to utilize Looker Data Sciences to visualize trends and opportunities for 1-1 marketing utilizing a Customer Data Platform to orchestrate personalized marketing strategies across OTT, CTV, Social, TradeDesk, Streaming Audio, SMS, eMail and Direct Mail. Below are some of my key accomplishment that I have attained during this tenure: •Identified and developed more new accounts and delivered sales opportunities by leading sales teams. •Utilized management expertise to oversee the multiple departments within National Ad agency. •Led all aspects of the business operations, prioritized workload efficiently, and ensured the client success to enhance efficiency and generate revenue. •Sales & Operations Management •Process & Profit Improvement •Strategic Planning & Analysis •Sales & Revenue Generation •Key Account Development •Team Building & Leadership •Digital Transformation •Business Development •Customer Success •Business Development •Sales & Channel Development •Partnership Development •Continues Improvement •Key Relationship Management •Performance Excellence
Implemented Direct to Consumer Marketing Strategies and Processes that transformed a twelve store franchised automotive group to over 29 stores in 9 years with total annual revenues exceeding a billion dollars. Constructed Consumer Pii and Consumer Shopping Data in Secure AWS Cloud Data Silos to utilize Looker Data Sciences to visualize trends and opportunities for 1-1 marketing utilizing a Customer Data Platform to orchestrate personalized marketing strategies across OTT, CTV, Social, TradeDesk, Streaming Audio, SMS, eMail and Direct Mail. Scoped Project Plans, Programming Guidelines, Development Resources to develop technology platforms that solve fundamental business problems while providing ease and speed to market with a reduction in human capital and expense resources. Implemented Direct to Consumer Marketing Strategies and Processes that transformed a twelve store franchised automotive group to over 29 stores in 9 years with total annual revenues exceeding a billion dollars. Constructed Consumer Pii and Consumer Shopping Data in Secure AWS Cloud Data Silos to utilize Looker Data Sciences to visualize trends and opportunities for 1-1 marketing utilizing a Customer Data Platform to orchestrate personalized marketing strategies across OTT, CTV, Social, TradeDesk, Streaming Audio, SMS, eMail and Direct Mail. Conducted Market Analysis for M&A Opportunities Cardinale Holdings > Cardinale Investment Company > iCONNECT Retail Engagement > iSITE Consumer Solutions > ZMOT Automotive Digital Velocity •Sales & Operations Management •Process & Profit Improvement •Strategic Planning & Analysis •Sales & Revenue Generation •Key Account Development •Team Building & Leadership •Digital Transformation •Business Development •Customer Success •Business Development •Sales & Channel Development •Partnership Development •Continues Improvement •Key Relationship Management •Performance Excellence
Implemented Direct to Consumer Marketing Strategies and Processes that transformed a twelve store franchised automotive group to over 29 stores in 9 years with total annual revenues exceeding a billion dollars. Constructed Consumer Pii and Consumer Shopping Data in Secure AWS Cloud Data Silos to utilize Looker Data Sciences to visualize trends and opportunities for 1-1 marketing utilizing a Customer Data Platform to orchestrate personalized marketing strategies across OTT, CTV, Social, TradeDesk, Streaming Audio, SMS, eMail and Direct Mail. Recognized: 2017 Wards Auto eDealer 150 - #1 Dealer 2016 Wards Auto eDealer 150 - #2 Dealer 2015 Automotive News Top 25 F&I 2015 Wards Auto eDealer 150 - #4 Dealer 2015 Automotive News Top 150 2014 Automotive News Top 100 2014 Wards Auto eDealer 100 - #5 Dealer 2013 Wards Auto eDealer 100 - #7 Dealer 2013 Wards Auto MegaDealer 100 Featured in: Automotive News - February 2015 Automotive News - November 2014 Dealer Magazine - June 2015 - Zero Moment Retail CBT News - June 2015 - A Phoenix-Like Recovery For Cardinale Group Driving Sales - June 2015 - Cardinale Automotive Group Shares Customer Experience Perspective
The Monterey County Herald owned by Media News Group and Digital First Media of New York. Leading the strategic revenue growth, community partnership, sponsorships, event production and marketing plan objectives for the two largest media properties surrounding the Monterey Bay Area. Directed all sales operations (Local, Mid-Market, National and Fortune 500) and executed the revenue growth strategies and initiatives to generate increased revenue and profit across all verticals and teams. In depth experience hiring, training, coaching and developing high producing teams comprised of Local, Mid-Market, National and Fortune 500 account executives. Below are some of my key accomplishment that I have attained during this tenure: • Delivered $32M in revenue in the Monterey Bay Area. • Achieved defined business goals by coordinating with a team of 75+ direct report employees. • Raised YoY digital revenue growth by over 50% and received a fast track "Top AdTaxi Seller" Award in 2013 by Digital First Media. Expanded sales resources and publications to over 50 niche special editions. Instrumental in branding the Monterey County Herald with the most dominant events in Monterey County such as the Pebble Beach Food & Wine, Make-a-Wish Monterey Gala, Dance Kids Monterey, Harvest Farm to Table, First Night Monterey, A Day to Remember Bridal Show, the 2010 US Open Pebble Beach, Concourse, Big Sur International Marathon, Pacific Grove Triathlon, Monterey County Food Bank, Taste of Carmel, Sea Otter Classic, Cherry's Jubilee, AT&T National Pro-Am Pebble Beach, Relay for Life Salinas, Monterey, Carmel and hundreds more. Robert Powell has been the recipient of, “Volunteer of the Month” (January 2010) by the Monterey Peninsula Chamber of Commerce. He is proud to announce that due to his diligent effort The Monterey County Herald produced the Official Program for the 2011, 2012 and 2013 AT&T National Pro-Am Pebble Beach.
Recognized as an innovative leader and enhanced revenue growth through digital business transformation. I spearheaded all advertising operations and sales for all of Santa Cruz County in addition to Monterey Bay Area. Increased direct staff reports by an additional 25+ associates. Below are some of my key accomplishment that I have attained during this tenure: • Devised revenue growth strategies and created business development plans to increase profitability. • Achieved promotion to the Vice President role of the Santa Cruz Area for driving excellent sales revenue and operations results.
Managed all advertising operations for Salinas Newspapers Inc. Managed and directed a staff of 30+. Responsible for an annual advertising revenue budget of $18.5 million. Created sponsorships that brand the Salinas Californian products with local events and organizations such as the California Rodeo and California International Airshow. Launched the following new publications: Off 68, Your Health, INK, Business 101, North Salinas Index, South County Index and Family Time. Managed advertising sales for the El Sol Spanish newspaper taking the product from a weekly to twice a week publication. Prepared the annual advertising department revenue and expense budget. Hired, trained, coached and developed inside and outside sales representatives.
After relocated to Monterey Bay Area served as National Sales And Marketing Director of the Register Pajaronian directing a staff of 21 to expand and grow revenue and community partnerships. Responsible for an annual advertising revenue budget of $10 million. Launched a Spanish Language Yellow Page Directory in Watsonville and moved the production of the English Yellow Page Directory in house.