Munich, Bavaria, Germany
I am passionate about marketing and communication, with experience spanning event organization, digital strategy, e-commerce, performance marketing, affiliate marketing, and SEA. My approach centers on practical solutions that drive results and build lasting relationships. In 2021 I co-founded www.biodelikatessen.com. BioDelikatessen.com offers a selection of the finest organic foods and wines you can find in Italy
I started my career in a small advertising and web agency in Milan in 2002. In 2003 I moved to England, where I lived in London for a few years, developing my career in online marketing. In 2008 I have moved to Germany. Over the last 20 years I worked in 4 different International companies, in close contact with many European and Global E-commerce clients. In 2021 I decided to combine my interest for marketing and E-commerce with my passion for Italian and organic food products.
I can help companies on overall online marketing strategies or for projects and activities in Affiliate Marketing, SEA, Retargeting, Facebook Marketing, Sales, Team Management. I have 15+ years of experience working with large brands internationally and work in 3 languages: Italian, German and English.
Responsible for 2 key accounts in the Travel & Classifieds Team. My activities included: Growing the client's business and maximise the return on marketing investment through strategic advice and creative advertising solutions Coordinating a virtual team including a Senior account strategist, a technical specialist, business analyst and a creative designer Work cross-functionally with In-Market teams, Product Marketing, Product, Central operations to optimise our client efforts Building innovative and bespoke solutions to address the clients needs and identify new opportunities for the client to generate revenue/acquire new customers Analysing data trends and performance to be able to put together business cases for clients or internal business cases for new product development Develop and implement best practises for client interaction, sales and services for Criteo, identifying winning strategies and scaling the insights throughout the vertical
Responsible for the SEA and affiliate marketing campaigns for the Munich´s client’s portfolio in different sectors: banking, pharma, B2B services, insurance, entertainment, FMGC, fashion Direct management of 4 team leaders (Group Heads) and overall of a team of 25 employees Escalation point and senior point of contact for the largest accounts Business Development activities, RFIs, RFPs, new business