Brescia, Lombardy, Italy
Responsibilities (digital marketing): - Social media and digital marketing strategy (web 2.0, social media, mobile, blog, keyword adv, Seo, Sem, analytics) - Corporate social network management (Facebook pages www.facebook.com/visitbrescia 12.000 fans/likes, Pinterest, Google+,Twitter, Flickr, YouTube, Foursquare, TripAdvisor) - Corporate Website Update (www.bresciatourism.it) using proprietary and other open source CMS (Wordpress), coordination with specialized agencies for SEO activities and SEM - Creation of the mobile version website and the first App of tourism in Brescia for iPhone / iPad / Android https://itunes.apple.com/it/app/bresciatourism/id479250675 - Management of online advertising campaigns on Facebook, Google AdWords and web site statistics analysis (Google Analytics) - Email marketing (Mailup, Mailchimp) Responsibilities (traditional marketing): - Development of business relationships with tour operators and travel agents - Creation of External and Internal Communications plans; - Press and media relations: collection, supervision and monitoring and management of press contacts with the Italian and foreign press; Press trip. - Marketing research and competitor analysis - Management and organization of events / fairs; Corporate presentations (Powerpoint) - - Coordination of the corporate identity (brochures, catalogs, stand) and relations with external advertising/pr agencies; - Assistance during shooting video / photos and choice of images for advertising campaigns; Specialties: Web marketing (web 2.0, social media, mobile, keyword adv, Seo, analytics), Media planning & buying, Email marketing
Marketing professional with expertise in Search engine optimization, mobile, social media, analytics and digital pr.
Marketing & Advertising Strategy, Media planning, media buying, competitor analysis, control and optimization. Responsibilities: Creation of integrated communications strategies for major national clients (among others Lottomatica SpA, Isuzu, Telecom Italy, Banco Popolare, Unipol, Sangemini, Fashion District, Beretta). Advertising budget managed annually (Billing) : 20 million € Start up of the media Agency. Coordination of the media planning & buying team (5 people); market analysis (database Nielsen and Eurisko); Media planning & buying, negotiations with sales department (offline and online).
Analizing Mediaset tv audience (Canale 5, Italia 1, rete 4),Italy's leading commercial tv. Publitalia '80 Commercial offer developement (price and composition of advertising break)