Roberto Pérez Segura

AI and Social Entrepreneurship - Philanthropist | Founder at Oda | Value AI Institute | Innovation Director

London, England, United Kingdom

About

With a multidisciplinary background in Strategy, Business, and Law, I currently serve as Director of Strategic Planning at the Value AI Institute, where I help shape the intersection between artificial intelligence, governance, and human development. As Founder of Fundación ODA, I lead a life-centered innovation initiative in Colombia that integrates technology, social impact, and regenerative development to strengthen local foundations and ecosystems of change. My work lies at the crossroads of AI strategy, systemic transformation, and cultural design—bridging corporate intelligence with social consciousness. I’m passionate about building models and tools that make technology serve life, not the other way around. Colleagues and collaborators describe me as strategic, visionary, and deeply human-centered—a connector between disciplines, people, and ideas.

Experience

  • Founder at ODA Colombia
    Jan 2025 - Present · 1 yr 6 mos

    Como fundador de ODA, lidero una iniciativa que redefine el desarrollo desde el territorio, conectando personas, comunidades y propósitos a través de rutas de impacto social, introspectivo y ambiental. Desde ODA diseñamos experiencias de voluntariado regenerativo, fortalecemos fundaciones y proyectos sociales con tecnología y metodologías innovadoras, y articulamos alianzas que permiten escalar soluciones comunitarias de forma sostenible. Actualmente trabajamos con fundaciones y proyectos sociales en el territorio nacional, integrando procesos de transformación local con herramientas de inteligencia colectiva, IA aplicada y economía regenerativa.

  • Director of Strategic Planning at Value AI Institute
    Nov 2024 - Present · 1 yr 8 mos

    Leading the development and execution of innovative board engagement programs and advisory initiatives that enhance AI literacy and expand the Purpose AI Institute’s influence among global leaders and organizations

  • SAP (Full-time · 4 yrs 5 mos)
    • Head of Marketing and Communications | Intelligent Enterprise Institute
      Mar 2021 - Jun 2024 · 3 yrs 4 mos

    • AI and Business Process Consultant
      Feb 2021 - Jun 2024 · 3 yrs 5 mos

      Business process consultant with focus on AI and Analytics.

    • Marketing and communications officer
      Feb 2020 - Feb 2021 · 1 yr 1 mo

      Running the marketing and communications campaigns, channels and messages of the Intelligent Enterprise Institute, the latest SAP service of the Digital Solutions department. - Supporting the design, creation and execution of the communication strategy of the institute, via different channels: email, Social Media, LinkedIn, web, etc - Execution of awareness campaigns and customer acquisition campaigns - Preparing content for presentations of campaigns and awareness sessions - Managing communications of events, successes, etc, both ad-hoc and through the publishing of a bi-monthly newsletter

  • Corporate Relations Community Manager at Hult International Business School
    Jul 2019 - Jan 2020 · 7 mos

    Managed the Corporate Relations and Career Development’s communication channels, whilst creating and designing innovative content for the digital platforms. • Increased the number of followers in social media accounts by 67% and traffic on the platforms by over 75% in less than 4 months by implementing a social media strategy consisting of content creation, digital marketing and data analytics. Utilising design and data analytics tools like Canva, Illustrator, Ahrefs, Looker, etc. • Planned and coordinated networking events for over 200 students with speakers from top global organisations such as KPMG, Bearing Point, Arcadis, Henkel, Bloomberg, Deloitte, amongst others.

  • Operations Manager at Presidential Campaign of Humberto De la Calle
    Sep 2017 - May 2018 · 9 mos

    Operations Manager: Managed daily logistics of the campaign's activities - Coordinating transnational events for over 10,000 participants - Managed control of inventory and national distribution of advertisement material - Elaborating diverse market studies along with budgeting activities - Developing long-lasting relationships with different national and international suppliers