Roberto Bertinetti

CEO and Co-Founder | Digital Acquisition Expert | Ex-Rocket Internet | Ex-CMO

Berlin, Berlin, Germany

About

๐Ÿคฏ Struggling to fill your pipeline with high-quality Leads? ๐Ÿ‘‡ ๐Ÿ… We specialize in helping B2B SaaS companies gear their performance marketing towards quality and increase actual SQLs by leveraging data and AI-empowered field experts. Youโ€™re driven by results, but... โŒ Your current marketing efforts arenโ€™t delivering the level of quality you need. โŒ Despite investing in ads, youโ€™re not seeing a clear uptick in new customers. โŒ Thereโ€™s a disconnect between what your marketing is generating and what your sales team can work with, and as a result your sales team is spending too much time sorting through low-quality leads. โŒ The numbers don't give you the full picture, making it challenging to make informed decisions. All of this creates a frustrating cycle, where growth stalls and opportunities are missed. Over the past 15+ years, we've worked with 150+ of companies and founders, helping them leverage performance marketing to generate incremental revenue and achieve sustainable growth. What sets us apart is our focus on transparency, data and Human+AI Framework. We build an infrastructure that enables us to iterate faster by understanding precisely which efforts are bringing the best results; not just in terms of leads, but also SQLs, Customers, and revenue. If you're looking for a partner with the experience, tools, and methodology to transform your lead generation efforts, weโ€™d love to discuss how we can help. ๐Ÿ‘‰ Letโ€™s connect and explore how our approach can work for your business. โญ ๐—ช๐—›๐—”๐—ง ๐—ฃ๐—˜๐—ข๐—ฃ๐—Ÿ๐—˜ ๐—ฆ๐—”๐—ฌ ๐—”๐—•๐—ข๐—จ๐—ง ๐—จ๐—ฆ โญ 'Roberto, and the White Marketing team, have been a huge asset to the digital marketing program at Instapage, and we very much consider them to be an extension of our marketing team. White Marketing brings strategic, thorough, and agile support to the changing needs of our organization and growth objectives' ๐˜๐˜ถ๐˜ฏ๐˜ต๐˜ฆ๐˜ณ ๐˜š๐˜ถ๐˜ฏ๐˜ณ๐˜ช๐˜ด๐˜ฆ ๐˜Š๐˜”๐˜– ๐˜ข๐˜ต ๐˜๐˜ฏ๐˜ด๐˜ต๐˜ข๐˜ฑ๐˜ข๐˜จ๐˜ฆ 'Roberto and his team are very pleasant to work with as they work determinedly to achieve our business goals. They have a very good understanding of performance marketing operations and were therefore able to manage our complex requirements very well.' ๐˜Š๐˜ฉ๐˜ณ๐˜ช๐˜ด๐˜ต๐˜ฐ๐˜ด ๐˜”๐˜ฑ๐˜ช๐˜ฏ๐˜ต๐˜ด๐˜ช๐˜ด ๐˜›๐˜ฆ๐˜ข๐˜ฎ ๐˜“๐˜ฆ๐˜ข๐˜ฅ ๐˜š๐˜Œ๐˜ˆ ๐˜š๐˜ต๐˜ฆ๐˜ฑ๐˜š๐˜ต๐˜ฐ๐˜ฏ๐˜ฆ 'Roberto is one of those rare people who can blend a strategic mind with exceptional performance marketing operational skills. While leading growth for one of our Rocket Internet portfolio companies, he was one of our strongest assets.' ๐˜Œ๐˜ฏ๐˜ณ๐˜ช๐˜ค๐˜ฐ ๐˜๐˜ฆ๐˜ณ๐˜ณ๐˜ข๐˜ณ๐˜ช ๐˜Ž๐˜ญ๐˜ฐ๐˜ฃ๐˜ข๐˜ญ ๐˜Š๐˜”๐˜– ๐˜™๐˜ฐ๐˜ค๐˜ฌ๐˜ฆ๐˜ต ๐˜๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฏ๐˜ฆ๐˜ต

Experience

  • CEO & Strategic Growth Partner at White Marketing
    Jan 2018 - Present ยท 8 yrs 6 mos

    I help companies build acquisition systems that drive real, measurable growth. โ€ข Performance marketing strategy grounded in data and clear decision-making โ€ข Hands-on expertise across Google, Meta, and full-funnel acquisition โ€ข Structured creative testing for scalable and repeatable results โ€ข Human-led, AI-enhanced workflows to speed up execution without losing judgment โ€ข Direct collaboration with founders and leadership teams โ€ข Focus on efficiency, quality, and long-term profitability

  • Co-Founder and CEO at Metis Labs
    Apr 2025 - Present ยท 1 yr 3 mos

  • Owner and CEO at KIMSU
    Jan 2017 - Present ยท 9 yrs 6 mos

  • Digital Marketing Consultant (SEM|Facebook Ads|PPC|SEO|Marketing Strategy) at Freelancer
    Jan 2017 - Present ยท 9 yrs 6 mos

  • Interim CMO at PlusDental
    Jan 2020 - Jul 2020 ยท 7 mos