Roberto Vila

Brand & Product Communications Lead @ Mastercard. Marketing Communications I Influencer Marketing Expert, Web3 & Metaverse enthusiast. Speaker passionate about DEI and Personal Development.

Fort Lauderdale, Florida, United States

About

I have a passion for innovation and creativity, constantly seeking for new ways to leverage emerging technologies such as AI, VR and Web3 to enhance our value proposition and positioning. With over 15 years of experience in Marketing and Communications, I lead the external and digital communications strategy for Mastercard Latin America and the Caribbean. My role involves managing the brand, product, DEI/ESG and experience communications across multiple channels and platforms. That includes the Influencer Marketing strategy.

Experience

Mastercard (11 yrs 11 mos)
- External & Digital Communications Lead, Mastercard Latin America & The Caribbean
  Jul 2018 - Present · 8 yrs
- Digital Communications Lead Mastercard Latin America & The Caribbean
  Jul 2018 - Present · 8 yrs
- Public Relations Program Manager Mexico & Central America
  Aug 2014 - Jun 2018 · 3 yrs 11 mos
Director de Cuentas at Ink PR
Jan 2013 - Aug 2014 · 1 yr 8 mos
Sr. Account Executive at PRP Mexico
Mar 2011 - Dec 2012 · 1 yr 10 mos
Sr. Account Executive for Amex; Realize The Potential!
Universidad Anáhuac (4 yrs 1 mo)
- Coordinador del Programa de Becas Corporativas
  Apr 2007 - Apr 2011 · 4 yrs 1 mo
  R.R.P.P., Prospectar y Cultivo de Empresas para sumar al Proyecto de Becas Corporativas de la Universidad Anáhuac. Major Gift Found Raising & Donor Relations.
- Relaciones Públicas/Found Raising/Cultivo de Bienhechores
  Apr 2007 - Feb 2010 · 2 yrs 11 mos
  Cultivo a Bienhechores, Procuracion de Fondos, Organización de Eventos Especiales/Relaciones Públicas.
Ejecutivo Mkt at Televisa
Feb 2006 - Apr 2007 · 1 yr 3 mos
Integración de Producto/ Comercialización de otro Rollo, Ciclos de Cine Canal 5, Lanzamiento Esto va en Serie, manejo de cuentas clave.