San Jose, Costa Rica
Operations and finance executive with 10+ years of experience leading transformation and driving measurable impact across multinational corporations and tech ventures. Delivered $10M+ in business value through pricing strategy, AI-driven automation, and operational efficiency. Founder of Luna Tech, builder of GPT-based assistants for finance and sales teams. Known for translating complex challenges into scalable systems and lean, high-performing teams.
- Build and deploy customized GPT assistants to help finance, sales, and marketing teams make faster, smarter decisions - Focus on scalable AI solutions for operational efficiency and process innovation
- Lead IT, Accounting, Financial Planning & Treasury departments with 8 direct reports - Hired a Data Scientist and implemented 10+ dashboards and automated reports using SQL and Power BI - Grew B2C gardening sales by 150% by launching and scaling the company’s first retail garden centers - Increased profitability through operational restructuring and automation of financial controls - Currently building and deploying customized GPT assistants to help finance, sales, and marketing teams make faster, smarter decisions *Part-time 2022-2023
- Led end-to-end marketplace and courier operations across Central America, including product rollouts, city launches, and incentive design - Developed new coordination frameworks and optimized incentive systems for supply and demand balance - Maintained best marketplace performance in LATAM - Regularly interfaced with couriers, support teams, and customers
- Led multinational pricing and revenue initiatives across 30+ countries in Central America, The Caribbean, Puerto Rico, South America - Generated $4M in margin growth through price elasticity modeling and inflation mitigation strategies Increased revenue by $3MM by improving coverage and assortment strategy-
Construct Automated tools for Price elasticity estimation and pricing optimization algorithms (R and VBA) Implement price Competitor's reaction Framework to optimize company's ojectives