Roberto Rivas

Corporate Business Development Manager Industrial Appliances

Zurich, Switzerland

About

Chemical Engineer with 20 years experience in multinational chemical companies with an extensive background in product development ( including formulation know-how ) with a successful track record in strategic market development and sales of added value chemical products across regions and different markets and industries. Industries served: Renewable (Solar & Wind), Industrial Appliances, Woodworking, Packaging food and goods, Tapes and Labels, Textile lamination, Building and Construction (Window, Door & Floor), and Automotive.

Experience

  • Sika (19 yrs 9 mos)
    • Head of Appliances Market EMEA and Corporate Market Field Manager
      Mar 2024 - Present · 2 yrs 5 mos

    • Corporate Business Development Manager Industrial Appliances
      May 2015 - Present · 11 yrs 3 mos

      - Establish Sika as key partner and supplier at global key accounts/players in Solar, White Goods and Industrial Equipment by key project and key account management. - Define the global business strategy for the market segment taking the lead in high potential and strategically important customers and projects (KAM/KPM). - Forecasting & analysis benchmarking, market positioning, shares & potential. - Market/customer pricing policy. - Tracking of sales revenue, profitability and performance within the market segment/customers across all key customers and countries.

    • Global Key Account Manager
      Jan 2011 - Apr 2015 · 4 yrs 4 mos

      - Responsible for the development and achievement of sales through the direct global key accounts in the wind market. - Focusing on growing and developing main wind KA across regions and countries. - Elaborate business plans for all current and opportunity business for Sika. - Contract negotiations. - Supports local Sika organiztions at high potential and strategically crucial projects on global key accounts.

  • R&D Technical Leader for Hotmelt and 2C PU adhesives at Forbo Adhesives Spain
    Oct 1996 - Nov 2006 · 10 yrs 2 mos

    - Lead the development of new products: Hotmelt adhesives (PSA, APAO, EVA), 2C PU adhesives (100% solids and water based dispersion), Water based dispersion pressure sensitive adhesives. - Elaborate formulation techniques and statistical methods to optimize adhesive performance for the different markets. - Participation in business strategy to align technology R&D with commercial teams. - New product development projects from conception to commercialization in accordance with the company’s ISO 9001 protocols and procedures. - Industries served: Woodworking, Packaging food and goods, Tapes and Labels, Textile lamination, Building and Construction (Window, Door & Floor), and Automotive.