Greater Munich Metropolitan Area
Department management for the strategic direction and operational implementation of CRM initiatives at the leading eCommerce platform for luxury fashion - Direct leadership of an analysts' team and oversight of a CRM managers’ team through a reporting team leader - Responsible for measurable improvements in customer experience through automation, AI-driven segmentation and forecasting models, and performance monitoring dashboards - Redefined CRM processes and team structures, aligning roles and responsibilities to support strategic goals, improve ownership, and streamline cross-team collaboration - Presenting ad-hoc customer analyses to the CEO as a member of the Customer Committee
Technical project management and reporting for the central CRM department - Incentives and A-B testing conception for the digital direct marketing channel - Technical project management and coordination of a project in the field of Online Assortment Optimization - Analyses of Marketing and Customers’ KPIs and insights generation - Creation and development of dashboards in Tableau and Google Data Studio
Marketing analyses and resulting recommendations for actions and reports to the management, as well as project management for the implementation of the findings. - Member of the Global Talent Program - Project management of a 10-member-team in the field of New Customer Journey (CRM); thanks to the strong increase in sales volume, the project reached the final round of the worldwide group contest "double the earnings" - Responsible for mentoring and developing the skills of junior analyst - Automation of reports through PowerBI, Tableau, Python, Excel templates and batch files
- Management of a Project for KUEHNE + NAGEL INC, one of the world's leading logistics providers. The Project included three main components: Internal E-commerce Platform (Broadleaf), Document Management (Alfresco), Workflow Processes (Camunda) - Coordination of a multicultural team consisting of local and remote developers (Germany, Brasil, Belarus) implementing a SCRUM (Agile) Framework