Milan, Lombardy, Italy
Strong know-how of the retail industry and its dynamics, with a passion for people, high performance, and results. Goal-oriented, with a background shaped by leading fashion and sports brands, I bring determination, strong communication, and solid organizational skills, with the ability to manage cross-functional projects and engage teams effectively. Currently Retail Regional Manager at New Balance, responsible for Austria, Italy, and Southern Germany, driving retail performance, team development, and brand execution. With a background in luxury retail, I have developed a deep passion for the industry, growing into a leader focused on targets, budgets, and people development, leading by example. Dynamic, customer- and sales-oriented and flexible,I act as a relationship builder, problem solver, and Brand Ambassador, committed to delivering excellent customer experience. Analytical and objective, I perform well under pressure and thrive in international environments. Motorsport enthusiast, passionate about long-distance solo motorcycle travel across Europe.
•Ensuring stores meet the highest standards (organization, merchandising, compliance) •Delivering excellent customer service across all locations •Managing stock control and loss prevention to keep shrinkage within guidelines •Acting as liaison between HQ and retail stores •Supporting marketing campaigns and promotions •Coordinating retail network activities (full-price stores and outlets) •Ensuring implementation of corporate policies and procedures •Creating new procedures to improve efficiency and profitability across EMEA •Conducting store audits and reporting to the EMEA Operations Director •Managing annual stock takes •Monitoring stock levels (cycle counts, discrepancies, deliveries) •Collaborating with Merchandising and stores to improve product flow and deliver
• Responsible for New Balance Retail stores in Italy •Drive sales results through keen focus on KPI's as CR,UPT, ATV, X SALES,UP SALES, SPH,ROI • Develop,coach and motivation of the store managers and their assistants for proper store management. • P&L • Store audits • Succession Plan • Follow specific schedule of inventories in stores approved by the EMEA Retail department and admisitration;After each inventory a detailed report is filled. • Research, contact and activations with local and international Suppliers. • Health and safety. • Work closely with New Balance Central Management in Amsterdam: • Merch. team to identify the correct product allocation and identify and evaluate new local trends. • Markenting team to ensure adherence to all the Brand's initiatives, assess, propose and explain potential local initiatives such as Marathons, relay races, in-store yoga classes, and guests in stores such as athletes, dieticians, nutritionists, physiotherapists, creating new contacts in order to maximise results and profitability. • Networking. • Detailed weekly and monthly reports. • Daily conference call with all HQ departments.
• Retail Flagship Manager • Sales. • KPI’S. • Administration. • Financial accounting. • Weekly reports. • Maintaining the Store image aligned with the Company standard working closely with the VM team. • Recruitment and training of new associates and Managers.
• Sales. • KPI’S. • Administration. • Financial accounting. • Weekly reports. • Maintaining the Store image aligned with the Company standard working closely with the VM team. • Recruitment and training of new associates and Managers.
• Sales • KPI’S. • Staff training. • Staff Meeting. • Weekly Time table. • Weekly and Monthly reports.
• Responsible for 9 people in the luxury Area. • Sales. • Weekly Time table of the floor. • Opening and closing of the store. • CRM. • Product training. • Supporting the store manager in all the activities. • Store tour for Retail business schools and targeted Customers with the aim to offer them a unique store experience (the tours were attended in Italian,English and Spanish).