London Area, United Kingdom
LDN based creative and systematic thinker playing at the intersection of brand, design and experience. Currently the Executive Creative Director leading our design practice at R/GA. With 20 years of experience, I help brands transform and grow. I like small teams, big challenges and getting my hands dirty. A proven creative leader focussed on scaling brands — I build, lead and mentor teams across disciplines to drive positive change. I’ve worked with some of the smartest people, asked the most stupid questions and helped Dr. Dre become a billionaire. A designer at heart — I think, make and craft with a human centric approach. I lead a team of designers to create brand identities, digital experiences, design systems and visual languages at the intersection of systems and stories. Along the way I’ve helped R/GA win Campaign UK Digital Innovation Agency of the Decade [2010—2020] and been awarded metal by Cannes Lions, Clios, D&AD, Eurobest and more.