Baltimore, Maryland, United States
MARKETING & COMMUNICATIONS PROFESSIONAL with many years of experience, 20 of which were devoted to health care; strong management, marketing, and communications background; excellent analytical and problem solving skills; progressively responsible administrative and management experience. Major responsibilities include strategic planning, marketing plan development & implementation, public relations, professional staff management, budgeting, administration, research and analysis, publication design, art direction and media advertising skills. OBJECTIVE: To join a progressive and motivating organization where my extensive marketing, sales and communications experience may be effectively utilized. A Portfolio of award winning marketing materials is available for review upon request.
Work with small businesses to develop cost effective marketing tactics that increase revenue and visibility through effective communications and public relations activities.
Full time employee responsible for all marketing programs. The goal was to increase membership by implementing a newly developed marketing plan and advocacy program for AAPT. Trade show exhibit experience and events coordination required to execute an active presence at many appropriate annual trade shows and universities nationwide. Daily media program activities to develop press releases and cultivate an effective public relations plan.
Consultant hired to work with a creative team of marketing professionals to develop marketing plans and provide account executive services. Implement & execute BTB sales and advertising programs to increase client base.
Johns Hopkins Community Physicians (JHCP) Baltimore, MD US Family Health Plan (USFHP) Baltimore, MD Directed the corporate marketing, communications, and branding programs supporting the JHCP and USFHP marketing plans that increased patient flow and Plan members. Developed a corporate communications program and served as an administrative monitor implementing a uniform graphics standards policy through Johns Hopkins Medicine for collateral materials to include publications, web sites, signage, ads, stationary, etc. Prepared, updated and managed all the USFHP marketing collateral, member materials, and web site to support the annual marketing plan.