Robert F. Lang

10 years selling Industrial Tech in the US. ๐™„ ๐™จ๐™๐™–๐™ง๐™š ๐™ฌ๐™๐™–๐™ฉ ๐™ฌ๐™ค๐™ง๐™ ๐™จ. For DACH Startups and KMUs ready to enter. | Partner @ Inmotion

Metro Jacksonville

About

๐— ๐—ผ๐˜€๐˜ ๐——๐—”๐—–๐—› ๐—บ๐—ฎ๐—ป๐˜‚๐—ณ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ๐—ฟ๐˜€ ๐˜„๐—ต๐—ผ ๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ ๐˜๐—ต๐—ฒ ๐—จ๐—ฆ ๐—ฑ๐—ผ๐—ป'๐˜ ๐—ณ๐—ฎ๐—ถ๐—น ๐—ฏ๐—ฒ๐—ฐ๐—ฎ๐˜‚๐˜€๐—ฒ ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ถ๐˜€ ๐˜„๐—ฟ๐—ผ๐—ป๐—ด. ๐Ÿ‘‰ They fail because nobody told them how the market actually works. Which reps are worth signing. Which trade shows burn your budget. How US buyers make decisions and why your European sales motion won't translate. I've been selling industrial tech in the US for 10 years. Built a distribution business from scratch with my partner Gerald. When we needed better marketing for our own products, we built AI-powered systems to do it. They worked well enough that other companies started asking. Now that's a service too. If you're a DACH manufacturer planning US market entry โ€” or already in and not getting traction โ€” this is the right place to be. Everything I've learned goes into The Bridge, my weekly newsletter on US market entry for European manufacturers. What works, what doesn't, from someone still doing it. ๐Ÿ“ฉ Subscribe free: https://blog.inmotion.global โœ‰๏ธ [email protected]

Experience

  • Managing Partner at Inmotion | USA Tech Sales Agency
    Apr 2014 - Present ยท 12 yrs 3 mos

    I help Start-Up and Scale-Up companies + established SMEs across multiple technology segments grow their revenues in the US and Europe. I manage all marketing activities for products distributed by Inmotion.

  • Growth Manager, Shareholder at Seven Bel GmbH
    Jan 2022 - Present ยท 4 yrs 6 mos

  • Shareholder at Bluelasertools
    Sep 2018 - Present ยท 7 yrs 10 mos

    At Bluelasertools, I significantly increased sales revenue by 7x, growing it from $300K to $2.1MM within three years. Through strategic planning and a focus on improving the Problem-Solution Fit and Product-Market Fit, I helped drive sustainable growth and success in a competitive market

  • Advisor at Factory Hub
    Oct 2020 - Present ยท 5 yrs 9 mos

  • Growth Marketing Expert, Founder & Owner at Inmotion Dr. Robert Lang GmbH
    May 2001 - Present ยท 25 yrs 2 mos

    As a Growth Marketing Coach I support Owners, Marketing & Sales Managers in fast growing Start up or Scale up companies with bespoke coaching programs or as an interim growth marketing professional. Fields of activity are Digital Marketing, Sales Channel Management, and Building high performing Marketing Sales Organizations.