Kitchener, Ontario, Canada
A dynamic, entrepreneurial Senior Sales Leader with +20 years of experience in the Consumer-Packaged Goods industry and a proven track record of leading cross-functional teams to resolve complex situations with a strategic account base. A natural big picture collaborator who applies a detailed, analytical approach to assessing risk and delivering results in a timely fashion. A motivated and influential leader who builds, leads, coaches and mentors high performing, highly engaged teams to drive business objectives and development goals. Known for spearheading the strategic development of comprehensive strategies. Areas of expertise include: • Business Strategy • Sales Development • Brand Management • Strategic Problem Solving • Wholesale • Merchandising • Marketing Strategy • Relationship Management • Vendor & Contract Negotiation
Results oriented leader responsible for yearly assigned net sales targets.. Lead the development and coaching of a team of (2) National Account Managers and (2) Analysts.
Led the development of a team of (4) National Account Managers responsible for strategic direction on Sobeys, Walmart & Loblaws Companies
Led the development of a team of (3) National Account Managers • Led the strategic direction on the Walmart Joint Business Plans • Managed the Costco team & negotiated (2) year contract agreement
• Responsible for working with Conventional Accounts and Key Account Managers to improve the retailer's beverage category performance • Develop category management plans to provide strategic guidance to Accounts in order to grow category sales and profits • Responsible for identifying necessary steps designed to advance relationships between Pepsi Bottling Group and retailers • Provide the retailer consumer demographic insights using Spectra • Active involvement in account meetings has developed strong understanding of customer's business objectives • Train and educate Key Account Managers on Category Management Reporting Tools-Toolbox Solutions • Integrate Category Management Group with Sales Team
• Understand consumer trends, demographics and purchase behavior of the consumers in the categories using Workstation Plus, ChannelWatch, Homescan and Spectra • Developed Kellogg Canada’s Strategic Assortment-guideline for all account handlers to follow when recommending potential products to delist • Analyse the impact of innovation on category sales and sales effectiveness of speed to shelf • Develop action plans to improve category and account performance through monitoring and analysis of the Accounts in the Regions • Provide key insights to Marketing, Trade Marketing and Sales with post analysis on the efficiency and effectiveness of Corporate Promotions • Support and interact with Brand Managers by providing Spectra demographic and lifestyle insights for Kellogg’s brands